A landing page structured to convert is very different from any other page on the site. When you decide to create a Landing Page, make sure that the fundamental elements, both textual and graphic, are used in the correct way. Try to exploit the marketing principles of the AIDA model and those of persuasion indicated by Cialdini .
There are several technical ways to create a Sales Page . You could create it directly on your website or purchase programs and software, such as ClickFunnel or Get Response, that allow you to create dedicated pages and even take advantage of marketing automation .
From the layout point of view, the characterising elements are the following.
Images and “HERO Image”
Insert your business logo in the header c level contact list of your Landing Page. The user must immediately understand where he is and who is offering him a certain offer or service. Maintain a certain coherence between the graphics of the site and the Landing Page to avoid disorienting your potential customer in case he already knows it or visits it later.
Menu Removal
Depending on the specific purpose of the how to make an offer Landing Page, it is advisable to avoid inserting the site menu so as not to distract the user from reading and not make him leave the page. The landing page must be focused on the conversion (which can be micro like capturing a lead in the case of an Opt-in Page or a macro conversion like an actual purchase in the case of a Sales Page ) and must not create alternative paths for the user.
Title
Create a title that summarizes in a few words uae cell number what the user will find on the Landing Page.
The title must be simple , but engaging , able to entertain the user and make them curious. Use a clear and readable font. You can also use subtitles that provide additional information to support the title. Try to be creative and use persuasive copy.