We have never produced so much data as we do today — and no matter when you read this, the statement will remain true because data production increases day by day.
In such a populated web, it can be hard to catch your audience’s attention.
That’s why interactive content has been considered the next frontier for brands that want to invest in their content strategy. After all, with france phone number data interactivity, you can not only increase your conversion rates but also generate revenue.
In this article, we are going to show you how to do so in the following topics:
- Content Marketing: where do we stand?
- How’s the interactive content scenario?
- How to generate revenue with interactive content?
Content Marketing: where do we stand?
It’s no wonder content remains at the epicenter of organizations worldwide.
In today’s climate, it’s clear that relevant content is generating traffic, engaging audiences, and driving conversions.
In 2019, the revenue spent on marketing in the US alone was over US$ 197 billion. Out of this considerable amount, 40% was dedicated to Content Marketing.
Content’s under every rock and stuffed in every drawer. It’s towering over our heads, and it’s being written and published faster than you can say make.
This content avalanche has caused users to become more selective, and their preferences have been documented in Demand Gen’s 2018 Content Preferences Survey Report.
That study revealed that blogs and podcasts are becoming increasingly trusted resources and that 36% prefer interactive content mobile iist formats when consuming content related to a potential purchase online.
That same survey revealed that users typically engage with 3-5 pieces of content before reaching out to a salesperson.
This is an important fact when considering how your Content Marketing strategy can best contribute to your overall revenue goals.
How’s the interactive content scenario?
Among the tsunami of content that is constantly produced, interactive content is proving to be an efficient way to make your efforts and investments worthwhile.
In the last decade, there has been some evidence indicating that the audience responds better to dynamic and interactive content. For example, did you know that 96% of readers that start a sponsored BuzzFeed Quiz finish it?
But besides the isolated number, the experience of marketers who already adopted interactive content as a component of their strategy has been showing to pay off.
Here are some numbers from the Content Marketing Institute research:
- 81% of specialists who use interactive content agree that it’s more effective in grabbing the audience’s attention than static content;
- 79% of them agree that it reinforces the retention of brand messaging;
- 79% of them agree that interactive content can attract the same user more than once to the same page.
The report also showed the benefits of using interactive content in a strategy: