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12 tips for choosing the best keywords in Google Ads
There is no perfect Google Ads campaign without good keyword usage .
Google acts as a bridge that will connect the right customer to the right product or service. But for this to happen, the search engine needs to be clear about the exact target audience you want to reach.
It is at times like these that choosing the best keywords in Google Ads makes all the difference. Check out it is one of the most popular tips below on how to make this choice.
1. Put yourself in your customer’s shoes
Thinking from the perspective of your ideal customer is one of the most valuable and essential tips when choosing keywords in Google Ads. It’s not enough to just think about terms related to your brand or product; you need to understand what your target audience is really interested in . Ask yourself: “What words or phrases would my the impact of diet in preventing chronic kidney disease use to find what I’m offering?”
For example, if you have an online store that sells party dresses for rent, keywords like “buy party dresses” may drive traffic, but they won’t be effective in reaching the right people.
Your focus should be on terms that reflect rental intent, such as “rent a prom dress” or “rent a prom dress.” This ensures that your ad reaches people who are actually interested in renting, not buying.
Additionally, it’s important to consider what stage of the buying journey your customer is in. Someone malaysia numbers list for “best Google Ads courses” is still in the research stage, while someone searching for “enroll in a Google Ads course” is likely closer to making a decision.
3 7 tips for choosing the best keywords in Google Ads
2. Keep your ad and keywords consistent
Another common mistake is choosing keywords that don’t make sense with what you’re advertising. To ensure good performance, keywords should be directly related to your ad and landing page so that Google understands the relevance and positions your ad correctly.