Whether your city experiences seasons that change dramatically or simply go unnoticed, seasonal events and celebrations present multiple opportunities for different business sectors. The growth opportunities for many brands during the seasons are huge, and they are often key times in their financial year.
Planning an effective seasonal campaign takes a lot of time and organisation, which is why smaller brands often miss out on these opportunities without making the most of them.
We’d like to help you never miss an opportunity to connect with your audience and engage during a specific season, and to do so we’ve put together some tips designed to improve your campaigns, which we’ll discuss after going over the basics:
What is Seasonal Marketing?
Seasonal marketing is a promotional strategy for products gambling data turkey or services at certain times of the year. Celebrations such as Christmas, Easter, Valentine’s Day, Mother’s Day, among others, are unique opportunities for companies in a certain sector or industry.
We all enjoy the holiday season and festive dates. And companies and brands also have a moment of glory when they know how to take advantage of these seasonal opportunities.
Advantages of seasonal marketing campaigns
Seasonal marketing is a growth factor for e-commerce in an email is sent create your segmentations Latin America and is estimated to reach a value of more than 118 billion dollars in these regions by 2021. As for Spain, at Christmas alone, the average consumer spending on Christmas gifts amounted to 241 euros, which represents 43% of the holiday budget.
These numbers are just a sample of how powerful seasonal marketing can be . But if you’re still not entirely sure about taking advantage of a special occasion to boost your company or brand’s sales, we’ve created a list of its advantages so you can check out its effectiveness.
They are an opportunity that your clients cannot miss
Seasonal marketing creates immediacy in your campaigns, as people won’t want to miss out on the opportunity to take advantage of your brand’s best sms to data discounts. This strategy puts an expiration date on a promotion or discount and encourages consumers to take advantage of the moment before it expires. It involves creatively promoting different products or services to attract customers’ attention and give the idea that it is a limited-time offer.
Consumers spend more on holidays and vacations
Consumer habits increase during different seasons, whether it’s summer holidays or Halloween. For example, Spain is one of the countries that spends the most during the holiday months (51% of household disposable income compared to the European average of 34%).
Even the weather can positively affect the demand for a product or service. That’s why it’s important that your marketing strategies are aligned with the season in which they are being developed to maximize the chances of increasing your sales.