Today, most marketing teams are structur to drive traffic to websites . If the content is right, these visitors become leads for the sales team to close. Service teams then step in to ensure that customers become brand advocates.
Once this process starts delivering results, marketers look to drive even more traffic and, hopefully, even more success.
It’s an oversimplification, but it’s a pretty standard marketing playbook. Which makes sense: Marketing is all about defining replicable processes for sustainable, prictable business growth over time.
But what does this look like in practice?
Reaching Your Audience
If you’re an inbound marketer, the reality is a little amazon database more complicat — you’re not just focus on the bottom line of your business. You’re also focus on your company’s customers. You understand that it’s no longer acceptable to sacrifice trust or relationships for short-term business gains or to steal market share from your competitors.
You bring in leads with helpful resources. You build trust by personalizing custom content. You become a constant resource, ready to help solve problems.
By creating this emotional bond between your brand and your customer, you can not only generate leads, but you also actively ruce the risk of churn and increase the likelihood of customers becoming brand advocates.
So here’s the age-old question: how do you ensure your content reaches your potential customers?
The answer? You show your content where your potential customers are looking for answers.
Every day, around 3.5 billion searches are perform due to the ever-increasing cyber problems using Google Search. Everywhere, people are searching for information, shopping online, comparing product prices, getting directions, or just learning something new.
Google’s mission is to organize all of this available information and make it accessible and useful.
In a recent global survey, 51% of shoppers survey say they use Google to research a purchase they plan to make online.
35% of shoppers have repeatly purchas from brands or retailers they first discover online.
So it’s a great channel to promote content to your audience. After all, search connects inspiration to action. It links moments of intent to relevant information. As an inbound marketer, leveraging search can be one of the most effective ways to connect shoppers with helpful content at every stage of their journey.
How do you use Google Ads and HubSpot to connect with your audience?
There are four main benefits to using Google Ads to reach your audience.
With Google Ads, you can:
Create awareness
Your goal is to reach a wide audience and maximize your sms to data exposure. Increase website visits and make sure people are aware of your brand, your story, and your product service. The more awareness you create about your brand, the more likely your leads will be to remember you in their moment of ne. This could include the next time they look for more information or search for a potential product that fits their nes.
Influencer Consideration
You can boost conversions by encouraging people to take action. Build lasting relationships with people by helping them locate resources to help them achieve their goals. Retarget users who have visit your site with personaliz content and offers.