By choosing the best keywords for Google Ads ! you reduce costs! improve campaign performance! and attract the right customers to your business.
Choosing the best keywords for Google Ads starts with a fundamental step: research. And the industry marketing today: digital strategies for product promotion ally in this process is Google Ads’ own Keyword Planner — a free and powerful tool that helps you identify the most relevant terms for your business.
Within the platform! simply access your account! click on “Tools and Settings” and select “Keyword Planner”.
Google keyword planner
Next! choose the “Discover new keywords” option . In this step! you can type in products! services! or even your company’s website (or your competitors’) so that Google can present suggestions for terms that users are actually searching for.
But be careful: the more specific the term! the better. Generic words like “consulting” or “store” tend to have how do young people react to questions of science and responsibility? and low conversion. More targeted terms! like “tax consulting for medical clinics” or “women’s clothing store in downtown Curitiba”! tend to generate more qualified leads — and with a lower cost per click.
Keyword planner
In addition to suggestions! the Planner displays strategic data such as average monthly malaysia numbers list volume! level of competition ! and minimum and maximum bid values per keyword . With this information at hand! you can forecast investments and adjust your campaign more accurately.
google ads planner
And an extra tip: companies that optimize campaigns based on data! such as that provided by the tool! can increase their revenue by up to 10% ! according to recent studies. This shows how a simple adjustment in the choice of words can directly impact results.
Thorough research is the first step to creating more effective campaigns and reaching the right customers. So! if you want to generate real results with your ads! start by mastering the Keyword Planner — and finding the best Google Ads keywords for your industry.