How to Run a Successful PPC However, since the AMP format involves code restrictions and requires the use of specific tags, errors related to AMP implementation are quite common.
To uncover the most How to Run a Successful PPC common
AMP-related errors and help webmasters prioritize their efforts, SEMrush conducted research. Using our Site Audit tool , we audited and analyzed the sites of the top 300 publishers across 8 countries. The data collected allowed us to reveal the 10 most common AMP-related errors .
In the Site Audit tool , you can get a list
Errors for each of your pages, along with tips on special lead how to fix them. The tool detects AMP-related issues, including HTML errors, layout issues, and template errors.
A quality advertiser in 2018, according to Google, is one who runs “autopilot” campaigns. The more options delegated to Google Ads, the better. However, even though Google can now decide for itself which banner is best for a particular site, you’re still responsible for providing compelling text, relevant images, and the right keywords.
Relevant ad copy is a necessary
Attribute of a good quality account. Make it tailor your ad copy to micro-moments device-specific and provide at least three ad variations for each group. Besides, if you continue to target hundreds of keywords with the same ad, it’s time to abandon this strategy.
Enable ad extensions (at least three) for as many of your ads as possible. It can’t hurt. With extensions, you’ll be able to occupy more space above the fold, help users get to the information they need faster, and potentially earn a few extra points when your Google Ads account quality is evaluated.
The devil is in the negative keywords
Make sure your negative keyword list meets two important requirements:
- prevent your ads from conflicting with each other,
- do not block your ads for relevant search terms.
Mobile campaigns are another important clean email aspect to consider. To take advantage of the opportunities offered by mobile campaigns, tailor your ads to micro-moments, target your local customers, explore the popularity of your keywords among mobile users, and compare the CPC of your landing pages.