Now that you have decided what type of page your business fits into, it is necessary to configure your Fanpage.
Information
In this tab, you will need to tell the public what your page is about. A good description is
important, as well as adding your website address , so that it can rank well in user searches.
You will also need to customize your Fanpage URL . A unique and simple name will make your
page easier to search for and access.
Profile photo
In this part, your company’s identity malaysia telegram data plays a fundamental role, since it is
through it that you will be able to define the best profile photo for your page, and subsequently, the best cover photo.
Attention! Remember that Facebook, as well as virtually all social networks, has a standard size for
these images that must be followed.
Add to favorites
To make it easy for you to access your page, Facebook selecting references for shooting and photo processing gives you the option to add the page to your favorites.
This tab can be accessed from any device and it is also possible to organize the links according to your
preference.
Preferred audience of the page
Who do you want to reach? What is ca cell numbers the average age and gender of your audience?
What are their main interests?
In the last tab of the settings, you can define these and other alternatives, so that your page is
primarily targeted at people who fit your self-defined profile. It’s just a matter of using your persona’s
characteristics!
Now that your Fanpage is set up, don’t forget to give it a “Like” and notify your friends and contacts to
do the same.
What to post on your Fanpage
Once you’ve finished setting up your Page, you’re ready to start interacting and posting!
It’s important to have an idea of what you want to post and to have content ready before creating a page.
These first posts help your new visitors know what type of content will be present on your Fanpage and make them “like” it, wanting more.
Try to keep posts short and simple. If possible, use images of your brand, product or cause.
Links leading back to your website or blog are very important! Links to other sites can also be included, but don’t forget to give them proper credit.
And the most important rule here is: never stop posting! Your presence on the page should be frequent, as should the publication of content.
To find out the ideal image and video sizes for posting on Facebook and other social networks, download our free infographic !
Promoting and publicizing your page is an essential part of your marketing strategy. It is the promotion of your Fanpage that will make you more and more visible.
Including your page URL on your site and sharing it in groups and among friends is just the beginning.
In reality, the more dedication you put into your Fanpage, the more return you will get from your audience.
Interact with the public
Bet on interaction with your followers! Follow up on comments, don’t forget to respond to your customers, even when they make a complaint .
The important thing is that they are aware that your company is interested in their well-being and also in solving problems, so that their experience with your brand is the best possible.
Facebook shows your followers if you respond quickly to their requests and messages, and that is a good indicator that your audience is heard and cared for by you.
Speaking of interaction, another important rule is to insert calls to action in your posts. Encourage your followers to comment on the content you share with them.
This attracts more people to your page and also contributes to the brand’s proximity to the public.
Bet on payment methods
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Facebook paid ads don’t require a lot of money, and through them, your page and ads have a greater reach and also greater visibility.
You can select the type of audience you want to reach, and thus evaluate and monitor the results of your media.
It is important to define a budget and set it aside to ensure and control your expenses. With little money, it is possible to reach a good number of people with your ads.
There are no limits on campaign prices and they can be adjusted according to the results achieved over time.
Please note that, according to Facebook’s own definitions, there is a limit to the size of text that can be inserted into images.
If you want to check if your image is within the standard, just go to Image Text Check .
Don’t abandon your Fanpage
A social network is built on relationships , right? That’s why you should never abandon your Facebook page. Besides making a bad impression on anyone who visits it, it could also compromise the relationship you’re building with your followers.
It may not be so easy to maintain a Fanpage and feed it, however, dedication will surely bring the results!
An analysis of the most shared and liked content, the reach your posts are having, the messages exchanged between your followers and your company and the engagement of your audience are just some of the data that can be viewed on the page itself and that can serve as a valuable basis for continuing on a safe path.
When it comes to marketing strategies on Fanpages, we have a wide variety of options that can help you succeed on the social network. Always stay up to date with the latest news, as Facebook’s policy changes are constant!
In addition to that, never stop learning and studying new possibilities to make your Fanpage a hit with your audience. The important thing is to always improve the relationship between you and them!
If you found Facebook Fanpages interesting as a strategy to boost your brand’s strength, why not download our free Marketing guide below? You won’t regret it!