When it comes to building brand loyalty, strong How to Turn customer service and brand experience are necessary.
After all, customers have an assortment of tools at their fingertips to share about their experience with your brand. And more often than not, they How to Turn like to share their bad experiences to keep others from experiencing the same thing they did.
It has been reported that dissatisfied dataset customers are likely to share their experience with somewhere between nine and 15 people, whereas only 13 percent of people will share their positive experience with up to 20 people.
Therefore, you must be willing to take strides in converting your unhappy customer into a potential brand advocate. Believe it or not, this is entirely possible.
Here’s what you’ll learn within this blog:
- What Can Make a Customer Unhappy?
- What is the Importance of Making Your Customer Happy?
- How Can Your Business Deal with Unhappy Customers?
- Wrap Up: Unhappy Customers are Just as Important as Satisfied Customers
What Can Make a Customer Unhappy?
There are so many different things that can make a customer unhappy that we literally can’t mention them all.
In all honesty, customers may complain about literally anything, which makes it impossible to create an exhaustive list of potential complaints.
Some of the most common complaints customers will make will be about the following:
- Faulty products
- Poor quality products/services
- Incomplete/misleading product information
- Hidden fees
- Slow shipping or service
- Poor customer service (from slow assistance to rude support members)
- Hard to contact
- Insufficient accessibility
- Failing to keep your word
- Limited payment options
Don’t get too hung up on these potential best free events for internet marketers in may 2021 complaints, though.
Whatever problem a dissatisfied customer brings to your attention, it is entirely possible to turn the situation around, protecting the reputation and profits of your company.
What is the Importance of Making Your Customer Happy?
Some businesses may not think they will deal with the problems that cause customers to become unhappy. However, customer satisfaction is key to the success of your business.
When customers are happy, you are happy, because your business thrives.
Here are a few statistics relating to the importance of customer satisfaction.
- Satisfied customers are far more likely twd directory to refer your business to their family and friends. Unhappy customers, unfortunately, are more likely to spill about their “bad” experience with your brand to more people than a happy customer. And we all know how important word-of-mouth marketing is!
- Increasing your customer retention by only two percent equates to the same as cutting your costs by 10 percent. Therefore, it is much more cost-effective to ensure your customers are always happy.
When your customers don’t feel heard or appreciated, they will almost immediately move to one of your competitors in an attempt to find a better customer experience.
Believe it or not, unhappy customers will stop cold in their tracks and stop doing business with your company. They won’t file a complaint or anything to inform you of their dissatisfaction.
When you don’t even know a customer is unhappy and they simply leave, it can hurt your bottom line. After all, 80 percent of potential revenue will stem from 20 percent of your current customers.
So, as you can see, customer satisfaction should be a top priority.