Promoting interactions is one of the mainstays of Digital Marketing. Companies that realize this are better prepared to generate opportunities, especially using the social media wall for events.
This strategy is successful, thanks to the capacity to stimulate people to take action and generate content about a theme.
In events, participants feel use social encouraged to greece phone number data interact and have their participation highlighted, generating valuable content for companies.
Around the world, major events have used the social media wall as an engagement tool, but it’s necessary to know how to use it properly to succeed in this strategy.
In this content, we will discuss the use social social media wall for events, addressing topics such as:
- What is social media wall for events?
- How to use this tool for events?
- What are the benefits of this strategy?
Read on and learn more about it!
What is social media wall for events?
Social media wall for events is a strategy that shows social interactions on a screen during events.
The proposal is to stimulate participants to interact with a specific hashtag, which can be published on social media platforms such as everything you need to know about advertising on linkedin Facebook, Instagram, and Twitter.
A social media wall works as follows: it shows, in real-time, the latest content posted with that hashtag.
This way, the event can promote tweets, photos, text posts that use that tag and content from a Q&A session.
Why is this interesting?
This strategy is interesting, first of all, because china numbers of the possibility of generating interactions. Event attendees are always looking to interact and have their content shown on the screen.
These people love to see their photos with friends, their opinative tweets, and whatever other content is featured on the screen. Social media walls are a way to take advantage of this willingness to generate content.
Organically, it is possible to get interactions and, consequently, engagement. During events, this strategy helps to get your hashtag trending on social media.
Another attractive advantage is to be able to use this content as a way of promoting the event. At the end, you can even produce a corporate video with these interactions
How to use social media wall for events?
It is necessary to set some points to succeed in using social media wall for events.
From infrastructure to action disclosure, properly providing everything is essential.
See how with the following tips!
Set a hashtag
First, specify which hashtag should be used.
All content created by the attendees of the event must have this hashtag. Only with them the post, video, or photo will appear on the social media wall.
The promotion of that hashtag must be strong, always placing it in focus on important spots, such as:
- on the social media wall itself;
- in materials to promote the event;
- in banners placed at the event’s location.
Encourage content creation
It is important to remind participants about the campaign constantly. Incentives make all the difference to the success of the strategy.
Engagement is the main advantage of using a social media wall for events. However, it is necessary to offer something interesting to the public, besides highlighting the content they create.
Gifts and prizes are a way to generate this interest and stimulate the creation of content.
Offer something in exchange for those who use the hashtag: draw lots among the profiles they published and think about other ways to please the audience.
Stimulating the creation of content also depends on the efforts of the event organization staff.
To do this, place people handing out social media wall materials throughout the event area.
These materials should explain how to post using the hashtag, indicating that the content will appear on the social media wall. It should also include information about the prizes, drawings, or any actions planned.