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So, enough of the shameless self-promotion, let’s get to the solution.
In first and second place were the subject lines about Chat-GPT.
And surprised?
Feel free to write in the comments which subject line you would have expected to be in first place.
Second place was: “The Invasion of the Chat GPT Idiots”
And in first place was “Chat-GPT will be banned”
Why did these emails perform so well?
And why did I write it?
Very easy:
But I use them for my research to find out what people are interested in at the moment.
And I saw on Linkedin laos email list that posts about Chat-GPT were always massively discussed, shared and liked.
So I wrote a newsletter about it.
(Reading tip: Improve your writing style with these 5 exercises)
The learning is:
Know your market
Don’t just write out of the blue, but mention topics and words that already exist in your readers’ minds.
And since the copywriting do companies invest in corporate venture capital and content world talks and discusses Chat-GPT every day, I took it up.
True to the motto:
Continue the agb directory discussion that is already taking place in your reader’s mind.
How can you implement this in concrete terms?