On air is a regular digest of Likeni with the most important fresh and smart materials that came out this week. Today’s issue includes the results of the rating “SEO through the eyes of clients”, innovations in VKontakte and the richest Russian bloggers who earn the most from advertising on YouTube.
We will also discuss new covers for Odnoklassniki groups and TikTok challenges for Halloween.
Number of the week
The SEOnews editorial team summed up the results of the eleventh rating “SEO through the eyes of clients”. In 2020, 56 agencies took mobile phone number data part in the rating, the quality of whose work was assessed by their clients.
The top three leaders of the rating in 2020 were: 1st place – Ingate , 2nd place – Search Leader , 3rd place – iPOS . SEOnews also published a market study compiled based on a survey of rating clients.
- VKontakte: revenue growth by 13% and key updates in the social network .
- Forbes has presented a rating of Russian YouTube bloggers with the highest advertising revenues.
- Odnoklassniki presented new covers for groups with buttons .
- WhatsApp launched stores and new paid services .
- WhatsApp remains the most popular messenger among Russians.
- TikTok launches two Halloween challenges .
- YouTube has launched new features in that is the way the user enters it in the search line the app to make it easier to watch videos on smartphones.
- VKontakte presented musical “Curators” .
- Instagram Live broadcasts can now last 4 hours straight.
- TOP 100 most creative studios.
- VKontakte allocated 200 million rubles to support businesses .
- Global social media advertising spending grew by 56.4%.
- Viber chatbots now have an online payment feature .
- Ringostat announces voting for european union phone number contextual advertising agencies .
- Viber now provides statistics on views, clicks and forwards .