Conducting outbound lead generation remains key for any B2B company.
Even in the age of inbound marketing, outbound lead generation strategies are an effective way to acquire leads and develop your sales pipeline.
There are different tactics you can use for this outbound strategy, each with its pros and cons.
Below, we’ll give you tips, methods, and examples to help you define your own strategies.
What is outbound lead generation?
Outbound lead generation is the process of proactively identifying and reaching out to marketing contacts, rather than waiting for them to come to you. The latter is equivalent to inbound lead generation.
The goal is to reach as many leads as possible to generate more and more potential customers for your business. Statistically, the more people you reach whatsapp number database with your message, the more leads you’ll get, and therefore, more customers.
It is important to differentiate between outbound sales and outbound lead generation :
What are the main outbound channels?
Whether it’s outbound sales or outbound lead generation, you’ll generate those leads through different channels.
Some of these channels will be used exclusively for this allows you to more thoroughly evaluate sales or marketing purposes, or both.
Sales output channels
As a B2B marketer, your goal is to close more deals based on the leads identified by your marketing team.
To do this, you can use some of the following sales channels :
- Sales email;
- Twitter;
- Cold calling;
- Prospecting on LinkedIn ;
- etc
You can reach your B2B leads through these methods. It’s a bit slow, but you’ll likely get some results with these methods.
There is another way – much more efficient – to accomplish this task.
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This way, you can automatically reach thousands of B2B leads across all of these channels at the same time.
Outbound lead generation channels
As a marketer, your goal is to identify more leads for your sales team.
To do this, you can use one of the following lead generation campaigns :
- Google lead generation Ads;
- Lead generation Facebook Ads;
- LinkedIn Ads;
- Email lead generation. Newsletters and other email marketing campaigns;
- On-screen ads (generate leads through social media);
- Affiliate program (lead generation affiliate programs);
- etc
Again, you can choose just one.
But we recommend combining many marketing channels to test them all and see where the best results are for you and your business.