In a marketing strategy Knowing what is working and what is not in your marketing strategy is one of the most important actions in the digital universe. There is no point in having all the documentation of your strategy, activating campaigns and not knowing how to analyze the results that were obtained.
I have already mentioned before
regarding marketing tips for small businesses , that one of the most important actions is measuring results. And that is where 99 acres database the importance of KPIs comes in to guide your strategy and help you understand what to analyze, but also know if you are on the right track.
Therefore, the goal of this post is to better explain what a KPI is, but also to talk about its importance in a marketing strategy for small businesses. Follow me:
After all what is KPI?
As we mentioned above, the term KPI stands for Key in argentina mobile phone numbers details a marketing strategy Performance Indicator. It is a way of analyzing and measuring whether the indicators determined by the company are in line with its objectives.
A KPI could be a percentage of traffic on your website, or a number of sales achieved, for example. The biggest challenge is defining this number or percentage. Where to start and how to set a goal.
It is important that you know exactly what you australia cell numbers want to achieve, how much you want to grow or sell in a given period, taking into account the market scenario and competition.
How important are KPIs in strategy?
With the KPIs defined, the projections and actions needed to achieve the objectives that the company has set become more visible.
Another important point is that with a clear in a marketing strategy definition of these metrics, everyone involved in the company can help achieve them in an organized way.
What should I consider when defining my KPIs?
To do this, it is worth highlighting some of these points:
Know if it can be measured
A simple example: there is no point in setting a KPI for growth and visibility on the web at 100%, for example, if you do not have a website. To achieve this metric, you must first have your website ready . Then, we can define that you have an objective that can be measured.
Know if it is achievable
At this point, mixing the ideal scenario with the real scenario is a real challenge. I say this because if it depends on our choices, we will always set aggressive goals. But it is important to take into account both the actions that will make the goal achieved and the resources to get there.
It needs to be specific
Increase the volume of qualified leads by 25% in my base. This is being specific about a growth objective in lead generation.
With this perspective you can work on the actions
needed to achieve this goal. Whether it’s increasing your campaigns , structuring your lead generation pages, or even improving your content production to generate more leads.