Knowledge of customers and their behaviour is key to boosting a company’s sales. Through ISDI’s Digital MBA , professionals will be able to expand their knowledge, equipping them with business and digital technology skills , with the aim of becoming professionals trained for market changes.
What is a consumer analysis and how is it done?
Consumer analysis is the study that is carried out on list to data the client when conducting market research . This study attempts to find out what the fears and needs of the target audience are, obtaining the most relevant data about their behavior in order to personalize marketing and advertising strategies, as well as improve the relationship that a company can have with its customers .
Consumer behavior model
The consumer behavior model is a mathematical, or how to use storydoing to boost your brand’s story psychological, creation that puts into motion a representation of common behaviors that have been discovered, in order to anticipate how the target audience will behave in specific situations.
It is the perfect way to find out how potential hong kong lists customers will in your business behave in response to a marketing action, and to be able to check what might work best. This allows you to create better strategies with a greater probability of success.
Some keys to launching a consumer analysis
To carry out an effective consumer analysis, several issues must be taken into account to help you draw the most accurate picture of buyers:
Creating a buyer persona, that is, generating an image of who the ideal client is, but without falling into stereotypes.
It’s important to collect data about your target audience. Also, use digital ecosystems to gain even more insights into consumer movements.
It is possible to interact with customers in order to learn more about their behavior.
Mapping behavior is essential to understand how your target audience will act.
Once you know how consumers move, it’s the perfect time to start defining strategies.
Types of consumer behavior
Consumer behavior can be classified into four different types:
Complex purchasing behavior
Complex purchasing behavior can be reflected in the purchase of expensive products, where a much more thoughtful decision is required , since the investment is much larger.
This type of behavior requires more consultation and, usually, the buyer will require a learning step and further consultation with family, friends and even experts before making a decision.
Dissonance-reducing behavior
Dissonance-reducing purchasing behavior occurs in your business when the consumer has difficulty identifying differences between brands or is afraid of regretting the decision they have made.
This can be caused by the high price of the product or time or supply constraints. In these cases, customers may be forced to buy something that has not given them much choice.
Habitual purchasing behavior
At the other extreme. We find the habitual purchasing behavior that has to do with purchases.That are made on a more continuous basis , since we are talking about products for daily use. In these situations, buyers base their decision on repetitive advertising and familiarity with the brand.
Variety-seeking purchasing behavior
As the name suggests, variety-seeking purchasing behavior refers to when consumers are looking for variety . This means that customers vary the brand they choose and do not remain loyal to any one.
In this case, product costs are usually low. Which in your business means that it is possible. To change often and look for new experiences with other brands.