You might also be interested in experimenting with emojis in your general email content. If you want to try this out, remember to stay on brand and keep the content relevant to your subscribers. You can check out our support table below to see how many of your subscribers will see your emojis.
If you are interested in adding emojis to your email content, the simplest way is to copy and paste them directly into your code. You can special database find the full list of emojis by clicking on the link. Alternatively, if you find that your email service provider (ESP) is not set up to handle emojis, you may need to use the emoji HTMLs. You can click on the link for the HTML emoji list .
Support for Emojis
Emoji support depends on the operating system (OS) that the user is opening your email on, rather than the email client. You can find the operating systems that support emoji in the table below.
| Operating System | Emoji Support |
| iOS 9 | ✔ |
| iOS 10 | ✔ |
| iOS 11 | ✔ |
| Android 5.1 | ✔ |
| Android 6 | ✔ |
| Android 7 | ✔ |
| OSX | ✔ |
| Windows 7* | ✕ |
| Windows 10 | ✕ |
* Windows 7 and earlier versions do not display emojis, converting some emojis to emoticons. Gmail always displays emojis regardless of operating system.
Best Practices on How to Use Emojis Effectively
While the power of emojis they are asking for evacuation really depends on how your audience responds to them, there are some best practices to keep in mind when adding emojis to your email subject lines:
1. Consider whether your emojis are necessary
The more you use them, the higher the chance your emojis will affect your email deliverability or trigger spam filters. So don’t use emojis to drive clicks, use them sparingly and when they will enhance your subject line.
While two emojis in a subject line singapore number won’t hurt your deliverability, consider whether you need every single emoji or if you can use a single emoji instead.
Example: Summer is here .
2. Know your audience
- Do you know your audience?
- Will they like the emojis or will they perceive your message as frivolous?
- Do your emojis fit the tone of the email content?
If you have this information, check what age range your target audience falls into.
Does your target audience use emojis or what type of emojis are appropriate for your target audience?
A younger audience may engage more with emojis like , while an older audience will engage better with and .
3. Keep emojis relevant
Include relevant emojis in your emails. For example, if your email subject is “How we grew our email list from 0 to 10,000,” your email subject line could look like this, along with the emoji:
“How we grew our email list from 0 to 10,000”
This emoji strengthens your message because it shows immediate growth. Only include emojis when they are relevant to your content, like in the example.