While this gives you a lot more room for keywords compared to the product title, don’t go overboard. Limit yourself to using two to three additional keywords here.
Click on the ” Description ” tab in your Amazon Seller Central dashboard to add a detailed description that includes secondary keywords in the “Product Description” field.
Save your changes by clicking ” Save and Finish “.
Enter keywords in the Bullets section
You can also add some more relevant keywords in the bullet section. This is where you usually highlight the key features of your product.
Use keywords that you would like Amazon to associate your product with. Again, don’t overdo it: Amazon makes it clear that keyword stuffing is a bad practice .
You can edit this part of your ad in the “Description” tab. Scroll down to the “Bullets” fields to add features that include additional keywords.
Click ” Save and Finish ” when you’re done.
Add Amazon Hidden Keywords and Search Terms to Seller Central
As we mentioned, Amazon also allows you to use backend keywords, sometimes called hidden keywords.
To add them to your product list, go to the ” Keywords ” tab. Enter your chosen keywords in the ” Search terms ” field and click ” Save and finish “.
Follow these tips when adding backend keywords:
- Type them as a shopper would when searching (e.g. “white sneakers” instead of “white trainers”)
- Includes spelling variations (e.g. “aluminium” and “aluminium”)
- Use only spaces to separate words
- Do not use interleaved words (e.g. “a”, “an”, “of”, etc.)
Use the right keywords in your Amazon product listings
Selecting the right product keywords is an important step to ranking well in Amazon search results.
Finding the right keywords doesn’t have to be difficult either.
Take advantage of tools like Organic Research and Ecommerce Keyword Analysis to identify suitable options for your ads, so you can support your marketing efforts and optimize your conversion rate.