Chifukwa cha olimbikitsa mayendedwe , kutsatsa kwamphamvmabweretsa malonda atsopano . Zomwe zimafunika kusankha maumboni mndandanda wolondola wa nambala zamafonioyenera , njira ndi zolinga ndikupanga njira yolondola .
Influencer Marketing kapena Influencer Marketing ndi mndandanda
wa zochitika zomwe zimaphatikizapo kutenga nawo mbali kwa umboni, wolemba mabulogu, wopanga digito kapena wotsutsa anthu, omwe angathe kuyesa, kutsimikizira ndikulankhula ndi otsatira
awo ubwino wa mtundu, malonda kapena ntchito . Akatswiri ena amachitanthauzira ngati chosatha kapena amachiwona ngati “Cinderella” yamalonda.
Komabe, kufufuza zinthu zoyenera, kukhudzana ndi kusankha
zambiri ndi kubwereza zotsatira ndipo, potsirizira pake, kuyang’anira
zotsatira zomwe zapezedwa, zimapangitsa kuti chikhale chothandizira kuzindikira n
di kutembenuka ndi kuthekera kwakukulu. Pakati pa “Creator Economy” ndikusamala kuti musasocheretse malonda obisika, nayi kalozera kuti mumvetsetse momwe mungapangire Influencer Marketing lero.
Kodi influencer marketing ndi chiyani: tanthauzo
Kutanthauzira kwa Influencer Marketing sikophweka kukhala ndi chiganizo chimodzi. Mwachidule, ndi mtundu wa njira zomwe zimagwiritsa ntchito zothandizira ndi kutchulidwa kuchokera kwa okhudzidwa ,
ndiko kuti, anthu omwe ali ndi chiwerengero chachikulu cha otsatira pamasewero ochezera a pa Intaneti ndipo amawoneka ngati akatswiri mu niche yawo yapadera.
Kaya ndi chokha , gawo lililonse lili ndi omwe ali ndi mphamvu zawo, atsogoleri amalingaliro, gurus ndi ochita masewera olimbitsa thupi, omwe amayesa ndikulankhula za zatsopano, amafalitsa nkhani ndi ndemanga pamayendedwe awo.
Ngati mpaka zaka zingapo zapitazo zambiri za mwambowu zinali ndi m u Imelo ya ku europe kuabulogu ndi masamba omwe amawalimbikitsa okha ngati njira yamwayi, masiku ano malo ochezera a pa I
ntaneti oyenera mutuwo amagwiritsidwa ntchito kwambiri .
Malinga ndi kusanthula kwa Statista, akuti pofika kumapeto kwa 2024, ndalama
zotsatsira padziko lonse lapansi pamsika wa Influencer Advertising zidzafika $35.09 biliyoni . Kuphatikiza apo, msika ukuyembekezeka kukula pamlingo wokulirapo pachaka (CAGR) wa 9.91% kuyambira 2024 mpaka 2029, kufikira msika womwe ukuyembekezeka kufika $56.28 biliyoni pofika 2029.
Kodi kutsatsa kwa influencer kumatanthauza chiyani?
Sikulinso za olimbikitsa, maumboni kapena akazembe: lero amakonda kutchedwa opanga digito .
Lero tikukhala mu nthawi yomwe udindo wowongolera udakhazikitsidwa
ndi demokalase, komanso chifukwa cha kubwera kwa Instagram komanso, koposa zonse, TikTok. Zopanga zili pakatikati, komanso kuthekera kopanga “zachidule” (osati “zaufupi kwambiri”) zomwe zili bwino kwambiri pamayendedwe, malo ndi mafotokozedwe ofotokozera, kugwiritsa ntchito mwayi wazomwe zikuchitika ndikupanga chifundo ndi dera lanu.
Otsutsa angaganize kuti ndi ntchito yosavuta, kapena si ntchito konse, koma zoona zake n’zakuti, ngakhale zochitika za nyengo ndi meteorites, akatswiri opanga digito amachita ntchito yanthawi zonse yomwe imasakaniza kulemba , kujambula, kupanga mavidiyo ndi maubwenzi a anthu.
Chuma chotchedwa opanga chuma, chomwe msika wake wapadziko lonse la
pansi ukuyembekezeka kufika $528.39 biliyoni mu 2033 ndi CAGR ya 22.5%, ukuloleza anthu ochulukirachulukira kupanga ndalama zomwe ali nazo pa intaneti, katundu ndi ntchito zawo potengera mwayi pazopanga komanso chidwi.
Creative Economy imafotokozeranso mbali za chikhalidwe ndi chikhalidwe cha anthu, kuyambira tsogolo la ntchito mpaka momwe makampani amadziwonetsera okha, kulimbikitsa zochitika zamagulu ndi nkhani zofunika monga chilengedwe, kuphatikizidwa ndi thanzi labwino.
Momwe kutsatsa kwamphamvu kumagwirira ntchito
Influencer Marketing imagwira ntchito chifukwa cha chidaliro
chachikulu chomwe olimbikitsa apezakuchokera kwa otsatira awo. Malingaliro awo amawonedwa ngati umboni wamphamvu wapagulu kwa omwe angakhale makasitomala amtundu .
Kubwerera ku funso la madera ndi njira, ndi bwino
kumvetsetsa nambala za tr kuti gawo lirilonse liri ndi omvera ake komanso malo ochezera a pa Intaneti oyenera kwambiri. Ndiko kuti, aliyense adz
akhalanso ndi zotsatiridwa kwambiri komanso zogwira mtima, zogwira ntchito pamapulatifomu enieniwo.
