Ever wonder why some businesses seem to effortlessly succeed on social media? They understand the importance of social media optimization, or SEO. If you’re not taking advantage of this strategy, you could be missing out on potential followers and customers. Discover the importance of optimizing your social media channels.
The difference between SEO and social media optimization
Although social media channels were not originally designed as search engines, they all have a search function. This has overseas data brought about a revolutionary change. Instead of sharing personal updates with friends and family, it is now mainly about gathering information and inspiration. Think of searching for new brands, trendy restaurants and beautiful holiday destinations.
Social media optimization research
It’s not just Gen Z who is actively searching on social media. People of all ages are increasingly using social media to find information. Much more than via traditional search engines. According to HubSpot’s recent social media report 82% of businesses believe that consumers prefer social media to traditional search engines to discover brands.
This is also underlined by a study by Tint . According to these results, more than 75% of consumers use social media to discover new china numbers brands. At the same time, 68.75% of consumers also actually made purchases via social media of a product they found.
Google also sees this shift and is doing everything it can to stay relevant. For example . Instagram and Google now show tendências de marketing da eamil que você deve conhecer s TikTok and Instagram videos on the search engine results page (SERP).Screenshot of .
No matter what product or service your business sells, there is a potential customer base on social media that you will never find through traditional search engines. So social media optimization is your way to connect with that audience.