The new Instagram Guides feature has been available since November 2020. It is a kind of landing page that can be accessed directly via the profile. This “blog” was implemented creative blogging feature on Instagram to create space for further information. The guides are divided into three areas:
- Places : Provide information about places visited and places in the surrounding area.
- Products : Describe your own products or those of other companies in the guide with more information and provide an article.
- Posts : Use your own posts or posts from other companies and provide them with additional information in an article.
The content is shared as an Instagram story and via Direct. Other turkey whatsapp number data followers can also share the guide in the story. What’s particularly exciting is that you can use more than just images or posts from your own channel. Content from other channels can also creative blogging feature be used in the guides. Every post that is included in a guide keeps its cover photo. However, it is converted to portrait format. In addition, each post receives a title and (optionally) text to inspire users. Up to 2,000 characters are available per image description. A guide can therefore be up to 60,000 characters long.
The prerequisite for creating a guide is that the content has been uploaded to Instagram in the form of a post. No new content can be added to the Instagram guides.
What content is suitable for Instagram guides in the B2B industry?
With the right content, Instagram has potential for B2Bs. The new guides are no exception. For example, the following content is suitable for B2B companies:
- Instagram guides simplify product presentations because complex topics are not limited. At the same time, there is enough space for a detailed description.
- With Instagram Guides, B2B companies how to control monthly payment? 5 ways can position themselves as experts and provide assistance on all products.
- Location guides present the company creative blogging feature in more detail, e.g. by placing individual locations or branches
- Instagram guides are not a replacement for a company blog, but they are a good place to start by publishing insights .
Conclusion
Instagram is now an established marketing tool with great potential for the B2B industry. For example, with storytelling. Instagram addresses china numbers customers, partners or even employees of “tomorrow” with suitable content. That inspires. New functions are constantly opening up exciting and future-proof possibilities. Instagram guides offer B2Bs a new format for preparing and presenting content beyond stories or posts.