Influencer marketing is a tactic that involves businesses partnering with people who have a large, engaged following on social media, with the goal of increasing brand awareness and reaching new audiences.
For example, clothing brand Love, Bonito partners with local influencers around the world.
And it has really been worth it.
According to Traffic Analytics , they receive about 88,200 organic visits per month from social media. That’s 12.62% of their total website traffic!
Influencer marketing is most effective when brands find the right influencers for their campaign.
That is, you have to find influencers whose followers are your target audience.
That’s where PR comes in. Use this guide alongside Influencer Analytics to find the perfect influencers for your brand.
Why finding the right influencers is essential
The biggest advantage of working with shop influencers is that they can help you reach the right audience.
Let’s say you own a small Korean restaurant. And you want to reach Korean food lovers in downtown Los Angeles.
Partnering with a food vlogger who has thousands of followers on Instagram can help you reach that audience.
Aside from reaching the right audience, other benefits of choosing the right influencers include:
Increase your credibility:
- When an influencer that their audience why is customer success essential for your business growth? trusts partners with you, they are telling their followers that you are credible and trustworthy too.
- Increase brand awareness: By working with influencers, you are reaching new potential customers and spreading the word about your business
- Increased sales: When the right influencer promotes your products or services, you are likely to see an increase in sales after the campaign.
But not all influencers are perfect for your brand.
For example, a partnership with Kim Kardashian probably doesn’t make sense for a small Korean restaurant.
Yes, she has a lot of followers. But her fees are probably too expensive and her content is mostly about the Kardashian family, makeup and clothes. Not Korean food recommendations.
In other words, their followers probably aren’t your target market.
Here are some other things to be careful of when working with influencers:
- Fake followers and bots: Some influencers use bots to get fake followers to appear attractive to potential brand partners
- Too much sponsored content: Influencers who only post sponsored content start to become less interesting to their followers. And end up losing engagement.
Working with unreliable influencers can damage your brand’s reputation and ultimately hurt your sales.
Choosing the right or wrong influencer can make or break your brand. That’s why it’s important to do thorough research before partnering with them.
Types of influencers
Influencers are often grouped by the size hong kong data of their following. Here are the five main types of influencers and how much it typically costs to work with them.