When creating your Google Ads ads! make sure that the keywords you use are consistent with what is highlighted in your ad title and description! and that they are also mentioned on your landing page. The more cohesive the elements are! the better the chance that your ad will be shown to the right audience and generate good conversions.
Choose specific terms
One of the advantages of Google Ads is that you can target exactly the audience you want to reach. When it protects you from individual keywords! avoid generic or overly broad terms. For example! if you are an e-commerce site selling sneakers! don’t use words like “shoes” or “sandals!” as these will attract visitors who aren’t specifically interested in your product.
Instead! use more specific keywords like “women’s sneakers!” “men’s sneakers!” or even brand-name keywords like “women’s adidas sneakers.” This will help you accurately target your audience and avoid wasting your budget on irrelevant clicks.
Make a list of variations and related terms
When researching keywords! keep in mind that users may use different variations and synonyms when the key to easy and natural weight loss for what you offer. Using variations such as grammatical errors or popular terms can broaden your audience.
For example! in addition to “party dress rental!” you could include variations like “dress rental” or “wedding dress rental.” Additionally! consider synonyms and related terms like “evening dress” or “evening attire” to reach more people who might be interested in your product or service.
In Google Ads! there are four keyword match types! and understanding how to use them correctly can malaysia numbers list the accuracy of your campaign:
Broad match : Allows your ad to appear for a variety of searches related to your keyword! including synonym variations! plurality! and more.
Modified broad match : By using the “+” sign in front of keywords! your ad will only be shown for searches that include those terms! with some variations.