The biggest challenge email marketers face isn’t finding great email ideas or growing their subscriber base. It’s getting emails into recipients’ inboxes.
Email deliverability depends on several factors, such as the quality of the content, the cleanliness of the email database, subscriber engagement, and the reputation of the sender’s domain and IP address.
The IP reputation problem is removed if you use email distribution services.
ESPs are interested in the good reputation of their IP addresses, which guarantees additional advantages on the way of your mailings to Inbox.
You will have to take care of the domain reputation yourself. If the domain does not inspire confidence in mail services, your letters will rcs data end up in the spam folder. Even if you send the best content in the world to the most active subscriber base.
Why might your domain end up in bad standing with email providers?
You have registered a new domain. All new domains without history are considered suspicious by default and mass mailings from them will end up in spam.You have an old domain, but you haven’t sent emails from it, so you haven’t built up a sender reputation.
In this case, it’s considered negative by default.
You have an old domain with a good reputation, but you decided to switch to another mailing service. You need to warm up the new domain + IP combination. Since spam filters panic at any deviation from the usual pattern. And this threatens you b2b marketplaces: how companies benefit with a loss of reputation and being sent to spam.
To earn a good sender reputation, you need to warm up your domain. This means that you can’t send mailings to your entire subscriber base at once. You need to start with a small number and gradually increase the volume of emails sent from your domain.
What to do if you have an old domain with a damaged reputation?
In this case, it is easier to register a new one and start sending mailings from it. Of course, you can spend a lot of time and effort to get mailings from a “spoiled” domain out of spam. There are cases on the Internet of how this can be done in 2-3 months.
But experience shows that it is much easier to earn a good reputation for a new domain than to fix a bad reputation for an old one. Therefore, we recommend uae phone number not to suffer with a “damaged” domain. Register and warm up several new ones at once. And if letters from one of them end up in spam, you will be able to send mailings from others.