Let’s put the “why” back at the center

Ask yourself why before asking yourself how.

This is, in extreme synthesis, the thought of Christian Elevati (and mine, I would add) expressed in this post. It is a pity that more and more often, differently, we worry about acting without analyzing the right premises and losing sight of the purposes.

Enjoy your reading

These are truly complex years, made of integrated namibia phone number library crises (climate, migration, conflicts, pandemics, food sovereignty, workers’ rights, population aging, growth of the social gap …). Talking about Startup Fundraising in this context could seem like a whim of “professionals in the sector”.

If we then think about the module that I personally curate (“Theory of change and social impact evaluation: elements of design for Fundraising”), the feeling of talking about “angel sex” is even stronger.

The fact is that, in my daily work, I continue to meet digital marketing consumerism from home ETSs focused on counting “the peanuts they distribute”, dealing with quarterly revenues that are never satisfactory, who continually change personnel and fundraising strategies and each time start from scratch (when they don’t go back…).

Organizations that first go out with

A search for personnel and then design the fundraising strategy, as if the latter were not supposed to guide the former.
Organizations that have a Mission , but forget about germany cell number it the day after having defined it, too busy chasing whoever the financier is as long as they plug yet another hole in the budget, even if the guidelines of the calls for proposals are light years away from them, in terms of content and history.
ETS that confuse the necessary flexibility of those of us who have chosen to deal with the complexities of social problems, with the transformism that gives the (fleeting) illusion of being able to raise funds from everyone, chasing trends or the latest crisis of the moment.

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