New technologies in the digital age bring with them a multitude of tools that can greatly facilitate the work of professionals in a company. Through ISDI’s Digital MBA , it is possible to acquire the necessary skills to cross the barrier of theoretical knowledge to meet the real needs of companies.
What is Marketing Automation?
Marketing Automation is a form of digital marketing management, in which tools are used in a more efficient way with the aim of optimizing time and results. Thanks to this overseas data type of strategy, it is possible to offer a personalized experience for customers, automating communications based on the data obtained . In this way, it will be known what the customer needs at all times, achieving a greater number of leads and an increase in sales.
Greater growth and customer acquisition without Marketing automation requiring high expenditure of resources.
Minimizing human error and the distractions that come with it.
Saving time and money within the company.
Continuous monitoring of the actions carried out.
Improving brand image.
Marketing Automation Techniques to Increase Leads
There are many tasks that Marketing Automation tinder ads help your brand grow and connect with audiences can facilitate in the daily work of a company, from increasing and improving leads to incorporating new clients or organizing their data. To do this, it is possible to use different techniques, implement different systems and use a wide variety of software dedicated to this purpose.
As an example, we can highlight lead nurturing or lead scoring , both strategies that seek to increase lead acquisition. In
Email Marketing Automation
Email Marketing Automation is hong kong lists a strategy. Based on the automatic sending of emails to. Those people who are included in a database. Or have provided their email after making a purchase. From a company. This makes it easier to attract their attention.
Thanks to technology.. Audiences based on different objectives. Taking into account marketing funnels and placing users based. On Marketing automation the stage they are in regarding the acquisition of a product or service.
Lead nurturing involves a process
with several distinct phases consisting of:
Educate : educate customers by offering them a commercial point of view.
Engage : Get customers to contact your business by offering them relevant content in return.
Convert : Getting people who approach the brand to end up becoming customers.
There are three different lead nurturing
Educational programs that inform customers Marketing automation about the benefits that the company provides. Within the buyer journey process. This is the moment of discovery in which customers seek information that. Helps them better understand the brand or company.