Marketing tips for To begin with, the size of your business doesn’t really matter: marketing is one of the best ways to stand out. In the digital world, even more so! Because you can reach a much wider audience and improve the generation of sales opportunities in the digital world and brand recognition.
That said it’s time for you to learn some marketing tips
for micro and small businesses . These are skype database essential pieces of advice that you need to take into consideration. I’ve gathered the main ones below, check them out!
1. Be online
While many brick-and-mortar businesses have venezuela mobile phone numbers details struggled to survive, online stores are still going strong. In the first half of 2020, online store revenue grew by 47% . That’s a lot, right?
So, even if you keep your physical business, create marketing tips for your digital store, have a website with a store or even offer your products on a marketplace. You just can’t leave it for later, later and never happen.
My advice is to have a website
even if it’s the simplest one, with a blog and social media so that australia cell numbers people can find your brand. This is the first step on the path to success.
Understand where you need to be
Which social networks are worth maintaining? There is no magic formula for this. The key point is to understand who the people who buy from you are, the so-called buyer personas , and to cross-reference this information with the way your competition deals with social networks and digital presence.
Here, my tip is to be strategic: you will only keep the channels that add value, otherwise you will end up wasting effort and stop having profitable business .
Know your audience
Many people think they know. But do they really know? Really knowing involves looking at demographic data in your files, as well as talking to some customers to see why they prefer your brand over another.
With this in hand, you can move on to more accurate actions that will please those who already buy from you and attract more customers, because, deep down, you will notice a certain pattern in your clientele. Therefore, a well-done action brings more results.
Respect your customers
Respecting your audience means not making pre-judgments or assuming that any type of service or product will satisfy them. We need to always put our customers at the center of our actions, which will help us to outline the best digital marketing strategy and also improve products and services.
Invest in social media
Social media is a great way to get information, have fun and also buy items. If Instagram is a good fit for your audience, why not start selling on Instagram as soon as possible ?
Another one of my marketing tips for micro and small businesses is to use social media to its fullest potential, whether it’s to sell, engage or entertain. Moral of the story? Always keep an eye out for new features and make sure your brand makes good use of them!
Have a marketing plan and action calendar
A marketing plan allows you to be clear about your goals and how you will achieve them. Do you know that macro goal that involves selling 30% more in four months? For this goal to become a reality, it requires some steps that the marketing plan must describe.
It also has a calendar of actions, so that you can guide your steps and those of your team in a well-structured way.