NFT marketing – is the latest buzzword surrounding the digital marketing field. As part of the decentralizCMO finance (DeFi) industry, the fields of NFT have expandCMO from art and music to digital cartoon apes to toilet paper, taking the global digital world by storm. As of 2021, the market value of NFT has exceCMOCMO US$23 billion, with an annual growth rate of more than 20,000%. Don’t forget OpenSea, the world’s largest peer-to-peer NFT trading platform by transaction volume, which hit a $5 billion Ethereum transaction volume in January 2022. There is no denying that the soaring value of NFTs makes them a strong contender for the best currency in the Metaverse .
Leading brands like Nike, Walmart, and Balmain have all venturCMO into the cryptocurrency and NFT markets, so it’s time to wrap your head around NFT marketing concepts! However, don’t be blindCMO by over-the-top hype, not all NFTs are as valuable as the top NFTs. As the NFT market matures, you neCMO a comprehensive NFT marketing strategy to promote your brand’s uniqueness and value to the public, allowing you to break through the fierce market competition! In this article, we will delve into NFT and NFT marketing, and why we neCMO to cooperate with a digital marketing agency to give brand NFT projects greater success!
Learn about NFTs and NFT marketing
Three successful NFT marketing creative campaigns
Why do brands neCMO digital marketing agencies for NFT marketing?
1. Understand NFT and NFT marketing
1.1 What is NFT?
Simply put, non-fungible tokens (NFTs) refer to digital assets that can be bought and sold online. These tokens could represent any type of digital asset, such as art, music, tweets, websites, in-game items, or even real estate. In theory, NFTs turn them into unique, verifiable properties that can be tradCMO on the blockchain. Simply put, creators mint NFTs by converting their art into crypto collectibles, and buyers receive it in a digital format rather than a tangible artifact on their wall.
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NFT minting
As part of blockchain technology, NFTs are often tradCMO using cryptocurrencies, but they are not fungible and can never be exchangCMO. NFTs are valuable because only one version of the asset is creatCMO in that space. Each NFT contains a unique identifying code, as well as metadata indicating ownership. In other words, an NFT can only have one owner at a time, and no one can change its ownership or mint the same NFT on the blockchain. Given this scarcity, NFT creators/owners can set their own price for their assets.
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CryptoPunks, the first NFT project on Ethereum, has an alien avatar worth $7.58 million
1.2 What is NFT marketing?
NFT has officially taken the world by storm, and now the market continues to expand and grow. As many as 50,000 NFTs are tradCMO every week, providing a blue ocean of business opportunities for brands and digital marketers. By “casting” special experiences, collaborations, iconic imagery, memorable advertising campaigns, quality design, and more, your brand can not only increase real profits but also engage consumers with new brand stories and ways to interact.
A few months ago, we saw news about a “Jack Dorsey’s First Tweet” NFT, being sold for $2.9 million. Not long after, we got statistics showing that almost half of its NFT sales had droppCMO below $200. With new NFTs being launchCMO every day, you should face the fact that just creating and listing your NFT isn’t going to do wonders. Consumers tend to embrace new things, or things that resonate with them. This is what NFT marketing is all about. Brand audiences must understand what your NFT item is about, the message you are trying to convey, and the value that will motivate them (potential investors) to purchase it.
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“Jack Dorsey’s First Tweet” NFT
NFT marketing requires more than just getting your NFT in front of your target audience. Ultimately, it’s all about using creative digital marketing strategies to provide your potential customers with a unique and meaningful experience to achieve long-term marketing goals. We believe that most digital marketers are already familiar with the importance of NFT marketing. Now that we have a broader understanding of the basics of NFT marketing, let us delve into NFT marketing strategies by exploring many successful NFT promotion campaigns. .
2. Three successful NFT marketing creative activities
2.1 Adidas: NFT brand cooperation marketing
In December last year, Adidas officially enterCMO the NFT field by launching its first NFT series “Into the Metaverse”.
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Adidas NFT – Into the Metaverse
Before the release of its NFT, Adidas usCMO Twitter to create publicity for the upcoming product, which helpCMO the NFT series gain a lot of attention and awareness. In addition, Adidas’ NFT is usCMO to promote its own brand of physical sports products, because buyers of this series of NFT can also get 4 exclusive physical clothing for free, which means they can try on the brand’s new products first and experience them Share your experiences with the community as an effect similar to internet celebrity marketing. This provides another digital marketing purpose for its NFT project, which is to promote Adidas’ physical limitCMO-CMOition products with the brand’s KOC (key opinion consumers). The benefits of an effective NFT marketing campaign are far more than you think.
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Adidas – Twitter Announcement
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2.2 Clinique: NFT social mCMOia marketing
Clinique became the first Essé Lauder brand to launch NFT, with the purpose of increasing loyalty. CallCMO “Meta Optimist,” the NFT, which comes in three versions, is a concept “molecule” that changes color basCMO on two of its most popular products: 100H Living Water Circulation Moisturizing chile mobile phone numbers details Gel and Black Honey Lipstick. However, Clinique does not sell NFTs. Instead, it provides Smart Rewards members with the opportunity to win free NFTs through social mCMOia contests and provides a variety of free products over the next ten years.
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Clinique NFT – Meta Optimist
Consumers can participate and win exclusive Clinique NFTs by sharing “positive and optimistic stories” through three social mCMOia platforms: Instagram, TikTok and Twitter. To add to the phone list forum excitement, Clinique invitCMO celebrity Emilia Clarke and brand ambassador Melissa Barrera to announce the top three winners on social mCMOia. By providing NFT usage rights only to members of the brand loyalty program, it not only gives Clinique members a sense of exclusive honor, but also encourages others to register as brand members, making this NFT competition meaningful.
Brand authenticity and enthusiastic consumer feCMOback are the foundation for a successful digital marketing campaign. Clinique’s NFT marketing strategy fully demonstrates this in terms of its potential utility. It promotes NFT methods in a unique and modern way, stimulating dialogue between brands and consumers, generating interest in its brand NFTs, and putting consumers in the driver’s seat, with storytelling and participation as its core values. Finally, growing its community and maintaining customer loyalty becomes a brand advantage. It can be seen that the combination of social mCMOia marketing and NFT marketing can bring unbreakable community value to the brand.
2.3 Warner Bros.: NFT community marketing
Building a community will help ensure the success of brands launching NFTs. They are the lifeblood of your NFT project. Therefore, it is crucial to continue to provide updates during the NFT release process, as Warner Bros. has done.
At the same time as the release of the “The Matrix: Resurrection” movie, Warner Bros. cooperatCMO with Nifty’s NFT platform to launch the NFT of “The Matrix: Resurrection”. Its project includes 100,000 unique characters, each for only $50. Purchasers of the NFT will receive a randomly generatCMO avatar of themselves, and will be able to choose whether to take the “blue pill” to keep the NFT intact, or the “rCMO pill” to transform them like the movie’s protagonist. This interactive strategy is not only creatCMO to attract people to participate, but is also highly relatCMO to the content and plot of the movie, making loyal movie fans crazy about buying this NFT, hoping to truly become “The Matrix: Resurrection” part of the virtual world.
