See below in our article how exactly to choose the right keywords:
1. Why keywords are important
2. Understanding keywords
3. How do I choose keywords for an eshop
4. Keywords and competitors
5. Where are keywords placed
6. Keywords that perform
E-commerce has been recording rapid phone number list On the other growth rates in recent years , with more and more professionals investing in creating e-shops for the promotion and electronic distribution of the goods and services they offer.
An e-shop can be an extension of a physical store and operate in a complementary manner to it, or it can be something completely autonomous and concern exclusively activities related to Ecommerce.
In any case, however, creating a dynamic, modern and attractive online store should be a priority for every professional, in the era we are living in.
In order for an e-shop to be considered successful, it must initially be easy to use , characterized by good organization of the information On the other it has so that visitors can immediately find what they are looking for , and of course, it must free webinars and conferences on internet marketing december 2020 be “friendly” to search engines.
SEO (Search Engine Optimization) comes to meet this exact need as it is a series of actions that aim to help search engines like Google, to “read” the content of an eshop and display it in the corresponding user searches. In practice, SEO includes all those actions that make a website “visible” on the internet, and determine its exact content.
Those involved in SEO know that keywords play a leading role, the key words we want to target each time. It is these words that help a search engine better understand what exactly is included in an eshop and display it to a user every time they perform corresponding searches.
If, for example, we have an e-shop with women’s anatomical shoes , these three words constitute the main keyword we want to target. So when we create our e-shop and add content to it, we must do so with the keywords we want to target in mind.
However, one can reasonably understand that when we are talking about a modern online store, which includes dozens of products, targeting cannot concern only one keyword, but extends to many keywords, in an effort of course to attract as many visitors as possible. In the above example, keywords such as “economical shoes”, “women’s shoes offers”, “economical anatomical”, “women’s orthopedics” and so on could be added.
When we create an e-shop, we must therefore ensure that we plan an SEO strategy in parallel, with an emphasis on the keywords we are going europe email to use. But how can we determine which keywords are important for our online store and what should our SEO strategy include in order to have immediate results ?
Why are keywords important?
Every time a user performs a search on the internet, search engines in turn search among hundreds of thousands of potential pages and decide which ones to present to the user. The algorithms used by search engines like Google “scan . The pages and look for those that are most relevant to the information a user is looking for .
Therefore, it is very important which keywords we choose to place within our e-shop, as this way we help search engines match the content of our online store with what users are looking for . Utilizing the corresponding keywords.
If, for example, we have water filters for sale . But our e-shop does not have the corresponding keywords that will help Google and other search engines understand it, then our online store will not appear in the list of results in a corresponding search with these keywords.
However, given that there are now thousands of e-shops, which may even have the same or similar products as ours, the competition is fierce. It is not only important that a search engine can “read” the content of your e-shop and display it in the corresponding user searches, . Nt that your online store is on the first page of results, or at least on the first few pages.