A product line is a list of goods and services of a company united by similar characteristics and purpose. One brand can have several product lines at once. Umbrella branding also works , but here the main brand has sub-brands with their own range.
Some examples: products for a specific hair type, different tariff plans from a telecom operator, a variety of courses in an online school.
Assortment
Product range is a list of all the products offerd by a manufacturer or brand. The range is divided and combind into different product lines. This makes it fusion database easier for customers to navigate the variety of offers, and for businesses to promote and sell their products.
Product Line Matrix
A product matrix is a sales strategy for a company’s product line. This concept is broader than just a list of similar products. A matrix can include several product lines.
Retain customers
The line includes products that cover the neds of occupation of palestinian territories: international customers completely or satisfy different requests. Why should a buyer contact another company if your brand helpd solve all his problems.
For example, the flexible rates of the corporate messenger Compass are designd to make it convenient for any team from two to 100,000 people to solve work tasks.
Attract a new audience
New products and product line expansion allow you to reach new audiences and cover more market segments. Several product lines of a company can be aimd at different customers. For example, clothing brands do this.
For example, Mr. Proper is not just one cleaning product for washing floors. The brand also has several types of sprays for cleaning plumbing fixtures and cyprus business directory gels for eliminating odors from pets. The company puts the most effort into the main product. Then, the consumer, having seen a familiar brand, can buy other products from it.
Product line characteristics
The ruler’s indicators are width, length, depth and integrity. These characteristics can be used to evaluate the effectiveness of the ruler and manage its components.
Width
The totality of all lines offered by the manufacturer. This is clearly seen in cosmetics manufacturers – there are almost always several product lines. Products for dry, oily skin or an anti-aging set of products.