E-commerce is a global industry that is growing steadily year after year. For this reason, many brands from different sectors (mainly fashion stores ) continue to join this trend that, according to various studies, will continue to grow.
One of the main allies of the ecommerce industry is product photography.
Since they cannot try on the garment, feel the softness of the texture or check the quality of the raw material, the potential online customer needs to approach the item in a different way. A way that inspires confidence and peace of mind to decide on the purchase.
And this is where photography takes center stage as it becomes the main link between the person and the product they want to purchase.
By showing the main characteristics and differentials in detail, that is, by explaining exactly what the item of interest is like, product photography gives the consumer the security they need to buy online.
Does this mean that product photography can increase sales for an online business? Exactly! That’s why it’s essential to dedicate time (and a lot of effort) to taking these photos.
To get a professional product photograph and differentiate your brand from the competition, you have to make sure that it:
- It should be of excellent quality . The photo can be taken with a digital camera or with a high-resolution cell phone. Remember that the more pixels there are, the better the image quality.
- Show the item from different angles . This way, you can resolve any doubts your potential customers may have, making their purchasing process easier and faster.
- Take the photo in natural light if possible . This type of light provides more warmth to what you want to show. Also, if you are just starting to take your own product photos, it is important to know that natural light is easier to handle than artificial light.
Now that you know why product photography is key in an online store, we’ll tell you some creative ideas that you can apply to your own business.
4 Ideas to create attractive product photos and sell more!
As we said above, product photography can qatar telegram data define the purchasing decision of a potential customer.
For this reason, and so that you continue to increase sales in your store, we share with you some ideas so that you can create photos of your items that attract (even more) your consumers and inspire confidence in your brand .
1. Show the manufacturing process of your product
This type of photography is responsible for provide information on choosing a product highlighting the level of manual production that a product received , and is a differential that customers usually value when purchasing online .
In addition to allowing them to learn more about your product, the product manufacturing photo conveys to your consumers part of the human side of your brand , that is, what is behind it and the values that represent it.
Let’s look at a concrete example: the Awanay online store sells handmade rugs made from 100% natural wool, respects the times of each stage of the production process (which are usually longer than industrial times) and supports fair trade.
To make these values known to potential buyers, Awanay took care to portray each phase of the carpet manufacturing process in photos that show the level of craftsmanship in its products:
Don’t wait any longer and take advantage of the strengths of your article creation process to create attractive photographs that generate sales for your business.
2. Detail the different uses that your product can have
Another strategy to get more customers to ca cell numbers your online store through photography is to show them the different uses they can give to the same product you sell. This way, they will feel like they are buying more than one item for the same price!
There are different ways to achieve this, it all depends on the type of product you offer. For example, if your online business sells scarves, you could take product photos like this:
This way, you will give your consumers many ideas on how to wear your scarves, and that can increase their purchase intention.
3. Share your customers’ happiness using your product
This type of photography is ideal for using on your social media as it is more spontaneous and informal. These are customers showing how they use your product and how happy they are with it.
Despite their “informality,” it is important to check that the photos are of high quality so that they do not become pixelated or damage the display of your profile on Instagram and other social networks.
Accessories store Dasha shares these photos on Instagram:
This can encourage new customers to buy something that is interested in the items you sell. Do you want to try it?
4. Take advantage of special dates
Special events such as Christmas, Mother’s Day or Children’s Day are occasions that people tend to celebrate. Therefore, during these periods, we recommend that you add some element related to the date to your product photos.
These elements can be colors, textures or materials that increase the visual impact of your photographs and reinforce the spirit of that special day.
If we take Children’s Day as an example, some possible materials to add to your images are:
- confetti of different colors;
- cardstock to use as a colored background;
- Fun colored post-its.
We show you how the Orviete online store took advantage of this special date in its product photos:
Do you already know what product photography you are going to venture into?
Let’s get to work!
As you can see, product photography is a key element in any business that offers its products online. So it’s time to start taking your own product photos!
We hope you find these tips useful. If you’ve tried other types of product photography, let us know how they turned out in the comments. We’d love to hear about your experience!
This article was written by Tiendanube .