Playing a fundamental role in protecting companies, the Fraud Score for online sales is a trust indicator tool to protect your business transactions and prevent fraud in virtual stores and e-commerces of all sizes.
What is Fraud Score for online sales?
Calculated from a detailed analysis of mcdonald’s: identity crisis or model change? various data, such as payment history and purchasing behavior, the Fraud Score for online sales assesses the probability of a transaction being legitimate or fraudulent, and generates a score that represents the level of risk associated with each transaction.
Through complex algorithms, this data is processed in a matter of protect your business seconds and without friction that could interfere with the purchasing process on the website, analyzing the strength of the link between the data provided by the customer.
Unlike the better-known score related to the CPF
the Fraud Score for online sales – which analyzes e-commerce transactions – its result indicates that the higher it is, the higher the fraud rate.
How does the Fraud Score work for online sales?
The Fraud Score for online sales is calculated based on a what makes a good agency-client relationship? detailed analysis of various data, such as:
Purchase history
Purchase frequency, average order value, most purchased products, among other data on customer purchasing behavior.
Registration data
Consistency of information provided by the customer, protect your business delivery address, bank details and card ownership.
Navigation patterns
Customer behavior on the website, devices used and location.
Payment Information
Payment methods used, payment history and risk indicators.
Benefits of Fraud Score for online sales in your e-commerce transactions
Fraud protection
By analyzing a customer’s Fraud Score, it is possible bonaire businesses directory to identify a pattern of behavior that may indicate a scam attempt, identifying and blocking suspicious transactions, thus avoiding financial losses and damage to your business’s reputation.
For example, if a customer tries to make a purchase with a stolen credit card , their Fraud Score will be low, alerting your business to the potential risk.
Improved customer experience
A fast and secure order approval process is essential to providing a good experience to the customer who is making a transaction.
Did you know that, according to research, 43% of Brazilians are bothered by the delay in approving transactions? With Fraud Score for online sales, your company can automatically approve more legitimate orders, reducing waiting times and increasing customer satisfaction.
Cost reduction
Fraud generates significant costs for businesses, such as chargebacks , refunds, and operational costs to investigate and resolve disputes.
In 2023 alone, chargebacks cost online retailers more protect your business than $50 billion, and unfortunately, due to a lack of information, many transactions are still unfairly disputed.
The Fraud Score for online sales helps reduce these costs, avoiding cash flow losses due to refunds for undue purchases.
Understand how to simplify chargebacks in the Ideas to Move panel recorded during the ECBR 2024 Forum!
Strategic decision making
The Fraud Score for online sales can be. Used to make strategic decisions about your business. Such as setting credit limits, offering personalized. Promotions, special conditions and segmenting your customers.
How to implement Fraud Score for online sales in your e-commerce?
Integrating Fraud Score for online sales into your e-commerce business is simpler than it seems. With the help of a tool like Fraud Score for online sales, you can closely monitor the performance of your solution and make adjustments as needed.