Do you often wonder whether a photo or video is real or fake? And is that question still relevant, because when does it really matter? Incorrect information from questionable sources and AI-generated content can blur the lines of authenticity. As a user, you should always stay vigilant and check facts before taking something for granted or even sharing it.
Both Instagram and TikTok are going to start working with a stamp on AI-created content. For example, you can already see this on Instagram with the account of Meta’s AI chatbot Yours is Billie (aka Kendall Jenner) . On the AI-generated photos, you see a white circular stamp with the text ‘Imagined gambling database with AI’ at the bottom left. TikTok lets creators label their AI content themselves .
How do you deal with these trends as a company?
To stay relevant in this ever-changing digital landscape, creators and businesses alike must adapt to the Instagram and TikTok trends for 2024. Here are some tips to stay ahead of the curve with your content:
1. Post regularly and experimentReal or fake: how relevant
Thanks to increasingly smart algorithms, your content will hopefully reach the right people, but nothing is certain. Just look at the highly variable statistics of TikTok posts, sometimes it seems impossible to predict. That is why experimenting with short video on Instagram and TikTok is and will continue to be important
2. Keep an eye on emerging technologies and platforms
And especially in the field of AI. Stay up to date on new features and tools that can improve your content creation process and experiment like crazy. And what is not possible now, may be possible in a few months. For example, the automatic subtitles in Dutch in the Caption app are already almost perfect china numbers and you can speak all languages in your video (with correct lip sync).
Strong brand increasingly important
The possibilities of advertising are therefore more limited and less personal from next year. This also ensures no importa cuánto quieras complacer su that it is increasingly important to create clear advertisements, establish a strong brand and incorporate a clear call to action . This is how you continue to stand out among the competition.
What now?
You still have some time to adjust your advertising strategy, as third-party cookies will be phased out in 2024. But don’t wait too long. Take a closer look at your data collection and focus on collecting first-party cookies. From that perspective, you can test with the methods described above. This will ensure a smooth transition.