Amazon’s search algorithm (A10) ranks products based on multiple factors:
- Keywords : Adding specific keywords to your product listing can show that your product is relevant to a specific search.
- Reviews : Receiving many positive reviews (and few or no negative ones) tells Amazon that you offer a high-quality product, making it more likely to be included in search results.
- Conversion Rate : Maintaining a high conversion rate (the percentage of people who purchase after clicking on your ad) makes it more likely that Amazon will show your product in search results How Amazon’s search algorithm works.
- Sales history : Having a longer sales history indicates that buyers are likely happy with your product. This gives your product a greater potential to appear on the first page of Amazon search results.
All four factors help the algorithm whatsapp lead determine the most suitable products for a particular search. Our guide focuses on how to optimize your product listings for the first factor: keywords.
Read more : SEO on Amazon: The best strategies to optimize your product listings
What are Amazon Keywords?
Amazon keywords are terms you can associate with your product to help Amazon understand that your product meets buyers’ needs.
Amazon offers you two ways to add keywords to your product:
- Front-end keywords : Keywords second spectrum is working you use throughout your product listing. For example, any keywords you add to your product title, description, or bullet section.
- Backend Keywords : Keywords added to the “Keywords” tab of your product listing in Amazon Seller Central. These keywords won’t be visible to shoppers, but Amazon still considers them when determining whether your product matches a shopping search How Amazon’s search algorithm works.
How to Effectively Conduct Keyword Research on Amazon
So how do you find the best keywords to use in your Amazon product listings? Well, you need to do proper keyword research.
Here are three simple methods:
1. E-commerce Keywords Analytics
The Ecommerce Keyword Analytics app hong kong data can help you find the most popular keywords on Amazon and other popular online retailers. Here’s how to do it:
Type in your seed keyword (a broad term related to your product) and click the ” Search ” button.
You will then see a detailed report showing the total number of monthly searches, clicks, and orders for that keyword across multiple retailers in the selected region.
Click on the ” Related Keywords ” tab.
Here you can see a complete list of related keywords that buyers are searching for.
You can filter the list by using the drop-down menu at the top and setting it to only show results from Amazon (be sure to select each Amazon site if you’re searching across all regions).
You can also sort keywords by the number of search queries, product clicks, orders, conversion rate (Conversions), and clicks per sale (CPS).