SEO audits can bring highly qualified leads to your site at the very moment they are looking for the solutions your business offers. Yet few companies know how to use SEO properly or are unwilling to take the time to conduct a thorough site audit.
To get high-quality leads, you must frequently conduct SEO audits of your website pages, paying attention to content, keyword usage, and customer focus. You must be ruthless about how valuable your content is, and disciplined in asking yourself about the biggest problems your target audience might face.
Learn the step-by-step process of checking SEO and improving your website’s performance.
Step-by-step guide to conducting an SEO audit
The art of conducting an SEO audit takes time to perfect. Follow these steps to begin the site audit process and start ranking for keywords through thorough diagnostics and improvements.
Step 1: Check indexing
If your pages aren’t indexed, then no matter how good your content is, search engines won’t find it. To do this, go to Google Search Console and find the “coverage” item in the menu. From there, go to the “Indexation Status Report.” You’ll see pages with the following statuses.
- Error: These pages could not be indexed and require your attention.
- Valid with warning: Although these pages are indexed, they still have issues.
- Valid: These pages are indexed without problems.
- Excluded: You have chosen to exclude these pages from Google.
Once you resolve indexing issues, users will be job function email list able to find your site and you will get more traffic.
Step 2: Evaluate mobile friendliness
Google often says that the most important aspect of your site is its mobile friendliness. This is because most online traffic now comes from mobile devices.
Google offers its Mobile-Friendly Test tool so you can see what aspects of your site need improvement. You can see how Google bots see your site and what suggestions they have for improvement. Find potential problems and start upgrading your site to improve it.
Some aspects of your site that are important to ensure mobile friendliness include:
- Design: Make sure your design is responsive and that nothing gets lost or becomes too small when displayed on a mobile device.
- Speed: The faster your site is, the less likely it is to turn off shoppers who don’t have the time or patience. Compress images, use browser caching, and remove unnecessary code that could slow down your site.
- Readability: When a site is scaled down to fit a mobile device, some information may be lost and become difficult to read. Make sure your site is readable without having to rotate the device to landscape.
- Navigation: Some navigation structures cannot china business directory be used on a phone. Make sure your buttons are easy to press and keep the structure simple so users can get where they need to go.
Step 3: Check for uplicate content
Run your site through an SEO tool like SEMRush or Ahrefs. Check for duplicate content that is hurting your SEO efforts. If you need both pages, you can add a canonical tag to the one you don’t want indexed — it’s a quick and easy fix. Or you may not have known both pages existed and can delete and redirect one of them.
Solve problems with pages with similar seo audits: a step-by-step guide to optimizing your website content blocks by rewriting the content. Be disciplined and never copy and paste content from one page to another to prevent duplicate content.