A social media website audit can help you determine if your website is losing traffic from social media.
Review all your social media profiles focusing on:
- The size of your audience and its growth over time
- The engagement rates of your posts
- The content that your audience likes the most
A social media audit may be phone number lead necessary when Google Analytics shows a drop in users or sessions coming from your social networks.
Social Analytics provides an overview of your audience and engagement. It also shows you breakdowns by social media platform.
If you want to dig deeper and find out what content is working well for your competitors, Social Tracker can help. It will show you all of their posts, the corresponding metrics, and how you compare.
6. Competition audit
Conducting any of the audits marketing & sales: how to unite these two sectors mentioned above on a competitor helps you get a clear idea of what is working for others in your industry.
Therefore, any of the KPIs mentioned above may prompt you to conduct a competitor audit.
Let’s see an example.
Let’s say you’ve been waiting for more than six months to start ranking for some crucial search queries. This might lead you to compare your backlink profile to a competitor who is still ranking higher than you.
To perform this type of backlink- focused competitor audit , you can use the Backlink Gap tool .
Simply enter your domain and up to four competitor domains and click ” Find Prospects .”
This way, you can see which backlinks your competitors have acquired that you haven’t. And you can see the authority score for each referring domain. Which can help you prioritize who to target first.
If you’re not sure who your top competitors are, enter your domain into Domain Overview to find a list of your organic competitors under “Top Organic Competitors” on the “Overview” tab:
In this example, you’re trying to improve your site’s performance for some crucial queries that you’re not ranking for yet. So you might also want to run a technical SEO audit or on-page SEO to make sure you’re not struggling in those areas.
How to do a technical website audit
It’s time to go over how to audit hong kong data a website in more detail.
We chose a technical SEO audit as it is a good starting point for most sites.
First, open the Site Audit .
Enter your domain and click ” Search “.
The “Site Audit Settings” menu will appear. It is divided into six tabs on the left side, starting with the basic settings.
Click the pencil icon next to “Crawl Scope.”
Indicate whether you want Site Audit to crawl your entire domain, a specific subdomain, or a specific folder. In this example, we want Site Audit to crawl the entire domain, so we’ll leave everything as is.
Now, select the number of pages you want to track.
Next, choose the crawl source by selecting one of the four options from the drop-down menu. We want to focus our technical SEO audit on pages accessible to Googlebot, so we’ll choose “On-site Sitemaps” here.
The rest of the configuration tabs are optional.
It’s fine to start the Site Audit without touching them. But it’s a good idea to turn on JavaScript rendering in the “Crawler Settings” tab to ensure that the crawl is as similar as possible to Googlebot crawls.
Also, be sure to indicate which pages you do not want to be crawled. And provide login credentials if your site is password protected.
Next, click on the “Schedule ” tab.
The default option is “Once”. We’re going to change it to ” Weekly, every Sunday “, so we can stay on top of any future issues that may arise.
Make sure the box next to “Send an email every time an audit is completed” is checked to ensure you always receive email updates after an audit. And click ” Start Site Audit .”
You will be notified once the audit is complete.
Next, you can go to the ” Overview ” report.