Search engines like Google remain the most popular channels for placing ads. 69% of the companies surveyed said they use Google Ads. Tried and tested remains This shows that tried and tested methods are still very successful. Paid advertising via Google Ads leaves Facebook, Instagram and display advertising behind. The potential is huge for B2Bs. A precisely defined target group and perfect distribution of the ad are particularly important here.
More and more companies are using the social media platform
Instagram continues to develop into a popular social media platform for companies.
14% more companies are using Instagram than last year: 71% in total. The B2B sector accounts for just over 50% of those using the social media platform. Tried and tested remains It turns out that although there is still a lot of untapped new zealand whatsapp number data potential here, Instagram is still developing in B2B.
As with all B2B online marketing measures, the same what is a newsletter and what is it for? applies to Instagram: it all depends on the right strategy. This offers a great opportunity to spread content further. This creates a closer relationship with customers in the long term. A look at Facebook and Twitter shows that other social media channels are currently even more popular. 82% of the B2B companies surveyed use Facebook, while the figure for Twitter is 63%.
Video content is increasing: Even in B2Bs
Things look much better with video platforms. Almost every B2B company, a total of 92% of the companies surveyed, Tried and tested remains said they were present on the video platform YouTube. In our article on video marketing in B2B, we explain what is important about video content in the B2B industry.
s, the same applies to Instagram: it all depends on the right strategy. This offers a great opportunity to spread content further. This creates a closer relationship china numbers with customers in the long term. A look at Facebook and Twitter shows that other social media channels are currently even more popular. 82% of the B2B companies surveyed use Facebook, while the figure for Twitter is 63%.
Video content is increasing: Even in B2Bs
Things look much better with video platforms. Almost every B2B company, a total of 92% of the companies surveyed, Tried and tested remains said they were present on the video platform YouTube. In our article on video marketing in B2B, we explain what is important about video content in the B2B industry.