In light of these changes, it is important for governments to explore alternative content formats. Educational and engaging (shortform) content, such as on platforms like TikTok, has proven to be extremely effective in creating organic and authentic engagement. This ‘TikTokization’ of the internet is already in full swing and if you want to stay connected as a government, you will have to join in at some point. TikTok ban or not, there is no excuse not to explore such content formats and apply them to other channels, such as Snapchat and Instagram.
Examples from Amsterdam and Rotterdam show how educational content on topics such telegram data as empty canals, worms in drinking water and the new Delftse Poort can attract attention on Instagram and even go viral, which also boosts follower growth!Strategic collabor
Screenshots of educational Reels from Amsterdam, Rotterdam and Utrecht
After more than 10 years of being active on social media, many government organizations are still governed by the madness of the day. Ad hoc requests are routinely forwarded without much result. It is time for change. Organizations need to move away from ad hoc approaches and focus on strategic collaboration between departments and stakeholders. To make an impact, a coherent communication and social media strategy is essential.
Encourage colleagues to take a proactive approach to social media. For example, by using user-friendly briefings por que o eamil marketing deve ser sua principal prioridade de marketing and facilitating brainstorming sessions. Ensure clear priorities from the board and focus communication on core messages. Make a real impact in 2024 by selecting flagship projects, such as a campaign for sustainable urban development or setting up an innovation centre to strengthen local entrepreneurship. china numbers Go for the WOW effect and summarise your annual plan on an A4, so you always have something to fall back on.
6. Social relationships as a basis for ROI
In 2024, the social media landscape for government agencies will shift to a focus on social relationships as the core of their strategy. The emphasis will be on strengthening engagement and measuring Return on Investment (ROI) by putting social relationships at the center.