When it comes to getting high-quality backlinks, studies and statistics are your secret weapon.
Why? Let’s explore the reasons:
- Increased Credibility : Statistics and telegram number database studies give credibility to your content. They provide real evidence to support your claims, making your content more convincing and authoritative.
- Unique Value : Original studies offer unique insights that can’t be found anywhere else. This uniqueness makes your content extremely valuable, increasing its potential to attract backlinks.
- Shareability : Statistics are easy to share. They can be turned into infographics, charts, or social media posts, making them highly shareable assets that can generate tons of backlinks.
Now, let’s look at some examples of how you can use studies and statistics to create linkable assets:
Original Research : Conduct original research in your industry. For example, if you’re in the e-commerce business, you could study consumer purchasing habits during the holiday season. The insights from your research could be invaluable to others in your industry, prompting them to link to your findings.
Industry Reports : Compile industry reports based on available data. These reports are often referenced by bloggers, journalists, and industry professionals, generating a steady stream of backlinks.
An example of an industry report that generates a lot of backlinks is HubSpot’s State of Marketing Report .
I am pretty sure that most marketers know about this report and download it every year to learn the latest trends in marketing.
Because of the value in this report and because marketers love to refer back to it when creating content, it generates a lot of backlinks for HubSpot.
As you can see from the screenshot above, this page has over 39,000 backlinks pointing to it.
Essentially, studies and statistics are powerful link building tools because they offer an attractive combination of credibility, unique value, and shareability. By incorporating them into your content strategy, you can increase the linkability of your content and boost your online presence.
Ebook
Downloadable ebooks and PDFs serve as a repository of linkable assets. They are comprehensive, valuable, and easily shareable, making them an effective tool for generating high-quality backlinks.
Why Ebooks and PDFs?
- High-Value Content : Ebooks and PDFs percentage of resolution on first contact typically offer in-depth, detailed content that goes beyond what a regular blog post or article can provide. This high value makes them appealing to readers and increases their potential for backlinks.
- Evergreen Nature : Unlike news articles or blog posts, the content in ebooks and PDFs is often evergreen. It stays relevant for a long time, continually attracting backlinks.
- Shareability : Ebooks and PDFs are easy to share. Readers can download them, forward them to colleagues, or share them on social media, creating multiple opportunities for backlinks.
Relating it to Case Studies and Statistics
Ebooks and PDFs work best when combined with case studies and statistics. Here’s how:
- Case Studies : You can compile your mobile lead case studies into an ebook or PDF, providing a single, comprehensive resource for readers interested in real-world examples of your product or service in use. This not only increases the value of your content but also its relevance.
- Statistics : Including statistics in your ebook or PDF can make your content more engaging and authoritative. You can use statistics to support your arguments, illustrate trends, or highlight the effectiveness of your product or service.
Examples of Ebooks and PDFs
Here are some examples of how you can use ebooks and PDFs as linkable assets:
- How-to Guides : Create detailed step-by-step guides on how to use your product or service. This will not only help your customers but will also attract backlinks from other resources looking for comprehensive guides.