A question i am frequently asked is, what distinguishes the concepts of , benefits and differentials? The Value proposition is what every company has, it is what a customer buys when they buy from you, it is the sum of all the benefits, of all the arguments. All that list […]
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At the beginning every business is highly dependent on attracting new customers. The objective As you build a foundation, it will require seducing those who just know you into trusting you. Depending on the type of business and the frequency of replenishment of the product or service, the next purchase […]
I found out about a company that manufactures and rents large inflatables for recreational events. Those huge ones several meters high that children play in and that children happily jump into. When i asked them about their differentials, they explained them clearly to me: they are the first to launch […]
Common to find advertisements from companies that upon payment register your website in dozens of search engines, many of them, the majority, that no one even knows about. And, obviously, if no one knows, who is going to look for our page there? According to a study carried […]
The process of transformation. The next wave of change in the business world is not simply about developing digital capabilities independently, but about laying the foundation for a new reality. A hybrid reality that combines our physical existence in the material world with our digital life in […]
Still remember when I studied marketing and they explained to me the first definition of marketing I ever heard in my life. After more than 25 years as a professional and being one of the pioneers in the sector, things have changed a lot until we reach the current definition […]
How to carry out an effective Inbound Marketing strategy ? Increase sales, capture qualified leads or increase your database. The objectives that your company pursues in each marketing action may be different. Capturing the attention of your potential client is the first step to achieving. How to capture any type […]
What is SEO Writing Assistant? What is an SEO Writing Assistant for? In this guide you will see how this tool is used to write and structure articles to position on Google in a very simple way and how SEMrush’s SEO Writing Assistant works. For many people Tutorial to writing […]
Therefore, What is Twitch and how does it work? If you are thinking about starting to use one of the largest streaming platforms for your brand or business Guide in Spanish and don’t know where to start, this guide is for you. Here you will learn to better understand what […]
We all know that LinkedIn is the most professional social network of all, and that it is useful for enhancing work connections, connecting with professionals. Benefits an promoting our brand, generating leads or recruiting talent. But there is more, much more. Therefore, I want to show you what other advantages […]
