Three specific questions for the history of our brand. In addition to these general questions to consider when creating your storytelling or content based on stories, there are three other essential questions, subsequently, for the story of your brand. First of all, cold stories never manage to engage, so including […]
Contrary to what many might think, psychology is essential when designing. This is because psychology will dictate how that image or identity will affect people and the results it will generate. Using a formal logo is not the same as using a cartoon, for example. At this point, color and […]
Believe it or not, the creative team is one of the most important parts when creating a company’s identity, documents and website. This is because the creative team will be in charge of collecting all the ideas and values of the brand to land them on something concrete. To guarantee […]
Story telling for Tourism. How to apply it and this time summarizing the webinar I gave a couple of weeks ago for the Tourism sector, although. Therefore, if I’m honest, everything I shared can also be applied to your business, believe me. Let us begin! Perhaps for many people the […]
In addition to touching on the topic of writing to sell, this copywriting book is full of very valuable tips, ideas, and practices for those of us who make a living creating content. In its 74 chapters, author Ann Handley talks in a very entertaining and relatable way about empathy […]
