A technical SEO audit identifies opportunities to optimize your website for search engine rankings by examining its technical aspects.
You might think of a technical SEO audit when you look at the KPIs listed under the “Indexing” and “Experience” categories in Google Search Console.
That includes KPIs like
- The number of pages with good Core Web Vitals
- The crawling frequency of search engine robots
- The number of indexed pages
You can use the Site Audit tool to perform a technical SEO Audit.
It can flag numerous technical SEO telemarketing data issues. For example, those that affect Core Web Vitals or prevent pages from being indexed.
Here are some common problems you may discover:
- Pages missing from your sitemaps
- Non-200 status codes
- Unsafe pages
- Slow charging speed
Via the “Issues” tab, Site Audit even provides you with a list of pending technical tasks.
You can choose to have Site Audit show you all issues, or just errors, warnings, or notices.
In each case, Site Audit lists the issues by the number of times they’ve been found (in descending order). So you never have to worry about what to fix next. Just work your way down the list from top to bottom.
2. On-Page SEO Audit
An on-page SEO web audit serves european telecoms concerne about 5g to improve your positioning in search engines by evaluating your:
- Title Tags
- Meta description
- Rubrics
- Copy of the body
- Images and their alt tags (the text that screen readers read aloud and that appears when an image fails to load).
And more.
We recommend performing an on-page SEO audit whenever KPIs such as these are negatively affected:
- Number of organic queries in which a page appears
- The rankings of queries that are important for your business
- Click-through rate (CTR)
- Organic traffic.
- Organic conversions
You will be able to detect these changes in Google Search Console and Google Analytics.
An on-page SEO audit involves a lot of text. And it can be difficult to effectively evaluate all of that text.
A tool that helps in this regard is On Page SEO Checker .
Follow the On-Page SEO Checker setup guide . And make sure to enter all the pages and keywords you want to optimize them for. Then click “Collect Ideas. ”
The tool will suggest a bunch of on-page optimization ideas that you can filter by page:
Optimize your pages to rank them better
3. Backlink Audit
A backlink audit evaluates the quantity and quality of your website’s backlinks. This can impact your ability to rank for your target keywords.
You can do a pretty solid analysis quickly using Backlink Analytics .
Just enter your domain and you’ll be able to take a high-level look at your backlink profile.
The quality of your website is built into its authority score, which is a measure of your site’s reputation. And a low score indicates that it’s a good idea to get links from more high-quality websites.
4. Conversion rate optimization
If your website is attracting visitors but not converting them into customers (or subscribers or whatever your conversion goal is), a CRO audit can help you identify the problem so you can turn things around.
It’s worth running a CRO audit if the following Google Analytics KPIs are dropping or not where you think they should be:
- Number of conversions
- Conversion rate (which you can calculate by dividing the number of sessions with conversions by the number of sessions)
Google Analytics will likely be the hong kong data first tool to check as part of a CRO audit. Through the GA4 “Pages and Screens” report (and any exploration reports you’ve set up), you can pinpoint the pages that are acting as bottlenecks in your funnel .
Once you know which pages are causing difficulties, you can use a heatmap tool (like Hotjar ) to see which elements on those pages are preventing users from converting into subscribers, leads, or customers.