Successful companies leverage numerous applications and build a technology stack (“tech stack”) or platform to achieve their business goals. According to HubSpot partner Denamico, a technology stack or platform is defin as “a group of technology-bas tools that help businesses operate effectively, market efficiently, and enable sales and service teams to deliver an optimal customer experience.”
It should be not that “technology stack” has, traditionally, been us to refer to a “set of technologies that an organization uses to build a web or mobile application,” including “programming languages, frameworks, libraries, patterns, servers, UI/UX solutions, software, and tools us by their developers,” according to Stackshare. While this definition is valid, this article is much more focus on the SaaS applications (such as HubSpot, Vidyard, Zoom, etc.) that businesses use to operate, rather than developer tools alone.
As your business adapts and grows
Your technology stack will change as you look to maximize botim database efficiency and ruce costs. Happily reports that an individual employee us an average of eight apps in 2019, and companies with 200-501 employees us approximately 123 apps.
With so many options, how do you decide which apps are most critical to your business growth? In this blog post, we’ll review the importance of auditing your technology stack or platform and the steps you can take to complete an audit today.
When it comes to your company’s platform nes
There is no one-size-fits-all solution. Every company has page that subscribers are direct to after subscribing unique goals, offerings, and challenges. On the other hand, there are new apps and updates like Google Ads campaigns being launch every day, so we recommend auditing your technology stack on a regular cadence. By reviewing the apps your company uses, you can discover ways to.
Consider all the tools your business nes to run effectively. This includes everything from the content management system your website relies on to the sms to data social mia accounts you use to build your brand presence. Every app your employees use should be ti to your business strategy. As your business grows, your nes will change and expand. You may not ne certain apps you us in the past, or it might be time to invest in a new tool.
But as your list of apps grows longer, the law of diminishing returns comes into play and it becomes harder to maintain peak efficiency. This is where an audit can help you revitalize your toolkit.