Here at Agência Tupiniquim , a Google Ads specialist and Platinum partner of RD Station, we know that a successful campaign starts with a good keyword strategy.
In this article, you will learn how to choose the right words to attract more clicks, more leads and more conversions. Let’s join us!
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Check out everything you’ll read about for everyday users in Google Ads:
What is a keyword in Google Ads?
How to research keywords in Google Ads?
12 tips for choosing the best keywords in Google Ads
Put into practice
Frequently Asked Questions
What is a keyword in Google Ads?
Keywords are the foundation of every successful Google Ads campaign. They connect your ad to user searches, guiding Google on when and to whom to show your offer. Ads is a strategic decision — not just a technical one.
For those who invest in paid traffic, the wrong choice can generate clicks that are expensive and do how did the study proceed? convert. However, using specific terms that are aligned with the purchase intent can significantly increase the return on investment (ROI) . An example? Instead of advertising “consulting”, prefer something like “financial consulting for small businesses in São Paulo”.
And there are solid reasons to invest strategically. Google Ads generated $224 billion in revenue in 2024 , proving that paid advertising is still working. Still, the competition is getting fiercer . By 2025, experts are already predicting that only ads with high relevance, precise targeting , and optimized malaysia numbers list pages will stand out .
Additionally, companies that use analytics to optimize campaigns see an average 10% increase in revenue . This reinforces the importance of tracking metrics, adjusting keywords, and continually improving performance.
Another important point: 46% of Google searches have local intent . In other words, almost half of people are looking for solutions close to them. In this context, using keywords like “dermatological clinic in Curitiba” or “Japanese restaurant in downtown Belo Horizonte” can make all the difference for your campaign.