In less than a century! advertising and marketing have evolved enormously. The media and methods of conveying messages have changed! but ultimately! the goal remains the same: to promote products! position them! and generate sales.
Throughout this time! thousands of advertising campaigns have been created! but few have been able to transcend the realm of icons and cross borders! even though many existed before digital marketing .
A campaign of this nature not only significantly boosts the brand’s success! it also creates a strong impact on the audience! becoming a topic of conversation around dinner tables! its slogan being shouted on the street! its jingle sung! and telegram database it being remembered even years after its launch.
Here are some advertising and marketing campaigns that! due to their impact and significance! are considered the best of all time.
1. Volkswagen! “Think small”
When the small VW Sedan arrived in the australia database directory United States in 1959! it had everything going against it: it was the opposite of the style of enormous cars that characterized that era of economic prosperity! and it was a car created by Germany! its enemy in World War II.
The “Think small” campaign was so how to leverage time and data in the content process brilliant that they managed to change the image of the little Beetle by using precisely what appeared to be its “flaws.” For example! their first magazine ad featured a tiny photograph of the car in the upper left corner on a white background and the phrase “Think small.” This was enough to grab attention and invite people to read the three paragraphs below! which spoke with a touch of humor and irony about all its advantages.
2. Absolut Vodka! “Absolut perfection”
The campaign! one of the longest-running in advertising history! has made this Swedish vodka brand one of the most popular worldwide. Hundreds of different images were created! all of which featured the bottle or its silhouette. The context and the word that accompanied “Absolut” gave each ad a distinct and highly creative meaning.