the chain, he said. But we’re also seeing very healthy mid-single digit sales growth in . comparative store sales across middle-income and high-income trade areas. We believe performance growth at these . stores was driven by price-cutting customers. The strongest quarterly sales growth occurred in the price . range well above USD, i.e., price cut customers.
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deal shoppers, and we’re also very pleased with our success in attracting shoppers who want . a deal or a trade-in. See also: How middle east mobile number list consumers shop: Five insights from this year’s . Intelligence Report Ross Stores Take Advantage of Brand Discounts Likewise, Ross Stores benefited from offering . branded merchandise at discounted prices, although its performance was more volatile. Ross reported total fiscal . year sales of $100 million, an increase from the previous year. The role of agility .
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in lead generation outreach Comparable store sales increased in the fourth quarter, following strong growth . in the same period last year. As CEO James Conroy noted, the company’s ability to . attract customers during the holiday don’t feel disappointed and despair easily season through an improved assortment of premium brand specials was . a major factor in these positive results. But entering the first quarter, company officials saw . weak results, largely due to macroeconomic pressures that curbed consumer spending. As we transition from .
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the fourth quarter to the first quarter, we are seeing softening in the business, Conroy . said on the company’s fourth-quarter earnings call. How to use lead generation outreach to increase . agility While there are always opportunities to improve execution, we believe the current weakness is . primarily due to macro pressures that have impacted consumer confidence and resulted in lower discretionary . spending. Still, we believe some of the challenges we’ve seen recently may be temporary in .
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nature, he added. In addition, we expect that the unstable external environment will create more . opportunities for merchandise clearance and help us provide greater value for branded merchandise in the . coming quarters. The china numbers importance of coordination in lead generation outreach Looking ahead, Ross is taking . a cautious approach, expecting comparable store sales growth to be in the – to . range. While the company acknowledges the challenges posed by the external environment, Conroy noted that .