Get to know 18 of the best Digital Marketing tools to boost your online strategy

Thanks to them, you can automate tasks and actions, optimize diffusion flows and centralize different activities, among many other things.

So, would you like to know which are the most effective and useful Digital Marketing tools ? If your answer is yes, take a look at 16 of them!

1. Brief

Brevo (formerly Sendinblue) is a leading digital new zealand telegram data marketing platform for managing marketing and sales for businesses and organizations of all sizes.

It is an all-in-one, easy-to-use software that offers tools for email marketing, mass SMS and WhatsApp sending, marketing automation, A/B testing, landing page editor, web chat, ads, and much more.

In addition, the platform offers a free sales CRM in all its plans, where you can keep track of all your contacts in one place.

If you are a small or medium-sized business, Brevo is ideal for you. With more than 400,000 customers around the world, and available in Spanish and 5 other languages, Brevo offers more comprehensive digital marketing and sales plans, and even a customized budget for established companies.

In addition, Brevo offers a free plan that, among other features, allows you to add unlimited contacts to your email marketing lists, setting itself apart from other tools on the market.

2. HubSpot

This is one of the most popular Marketing the impact of seo on brand perception Automation tools today, and it is also backed by a solid brand like HubSpot, which has earned a place of honor in the Digital Marketing and Inbound Marketing market .

This company’s software is capable of automating data analysis, landing pages and, of course, email marketing, as well as calls to action, blogging and SEO actions in general.

In addition to this, it includes an effective and powerful Customer Relationship Management ( CRM ), that is, a customer relationship management system.

By including a CRM, HubSpot software is an ideal alternative to optimize the work times of both the sales and marketing teams .

3. RD Station

RD Station offers one of the best Digital ca cell numbers Marketing and automation tools, which helps optimize search engine positioning through SEO techniques and improves the user experience by improving the company or brand’s website.

One of the great potential of this software, ideal for working as a complement to Content Marketing platforms , is that it provides pre-designed templates for Email Marketing and increases the reach of social networks.

RD Station’s solution also has the ability to create landing pages, analyze – in real time – interactions with leads and identify those prospects who are ready to move on to the sales area.

In this article you will find best practices for combining the use of the RD Station and Rock Content platforms .

4. Hootsuite

In 2008, although they were not used as much as they are today, we were already in the era of social networks .

Platforms like Facebook, Twitter, YouTube and LinkedIn were already part of the daily lives of millions of people and brands, and Hootsuit knew how to turn it into a profitable business.

This is one of the digital marketing tools that are directly focused on social media. Basically, it is a content and publication manager.

Thanks to Hootsuite, users simply have to schedule their posts, defining time periods or periodicity, to keep their profiles updated and moving.

In turn, this tool provides access to metrics and data on interactions and popularity, which facilitates analysis of results.

5. Canva

Graphic design is an essential part of Digital Marketing strategies , and that makes Canva an excellent tool.

This software is so flexible and intuitive that to use it you only need to drag and drop the photos, vectors, graphics and fonts that it offers to its large community of users , which number in the millions, by the way.

Finally, all these design resources and their practicality are within the reach of any user, even those who do not want to invest a single cent. Yes, it is a free Digital Marketing tool.

6. GetResponse

A complete digital marketing strategy encompasses many different, but complementary, tactics. And GetResponse’s approach is to offer a space to execute them in an integrated manner, in a single software.

GetResponse started out with a heavy focus on automated email responses, but over time it has transformed into a multi-purpose system for marketing teams .

With this platform, companies can:

• create landing pages and forms to generate leads;
• design and automate email marketing campaigns;
• present webinars;
• build professional websites with free templates;
• and much more.

GetResponse is an alternative for businesses of all sizes, with a free plan forever and paid options that include its more advanced features.

This year, they also launched a marketing automation tool for online stores , which allows them to set up abandoned cart emails, manage product inventories, distribute discount coupons, etc.

7. Emarsys

This is a predictive software that makes future projections and analysis based on the processing of a large and surprising volume of data.

Among other things, it can study the behavior of users and leads on the web and predict the types of content and products that will interest them, specifically through the development of A/B tests .

It also has the ability to design Email Marketing and Social Media campaigns , segment the audience in an advanced manner and accurately report each of the strategy actions.

8. Google Analytics

They say that classics never go out of style, and Google Analytics is a very good example of this.

This tool was one of the first on the market and has established itself as one of the best free alternatives, ideal for SMEs and startups that want to undertake digital strategies to compete in terms of exposure and positioning with the big brands .

Thanks to it, you can obtain information about user behavior when accessing content and, in general, about traffic.

Of course, it bases its information and monitoring on the most popular search engine in our region and the English-speaking countries: Google .

Learn how to use the tool in this complete and free guide that we have prepared!