Important. But I want to The difficulty ask you about brand tone. This is a business, you’re providing ivory coast phone number library a service, and it is an essential one—getting food to people and NHS workers. I’m wondering how Leon balances the need to get food out, but also attracts new customers. What is the most important thing that leads to a great first impression for new customers?
We’re in this awful crisis
people still want positivity. We’ve always tried to create spaces of love, hope, and positivity in our restaurants. People have a really positive emotional experience when they eat our food. It’s interesting— based on science—when people are in a better mood and less stressed, the food they eat becomes healthier for them because their bodies digest it better. We hope we can deliver boxes, which are full of love and hope.
A lot goes into the design on the website
As an example, when we were putting together the beginnings of brand and style guides, the campaign idea send appreciation emails team looked at wartime posters. They used a lot of pastel colors similarly used on the posters, encouraging people to dig for victory, really trying to boost morale during another time awb directory of national crisis. We used the font on our website that they used from the London Underground.