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Operating principle of an A/B test ab test A/B testing . also call Split Test. is an analysis method that is bas on variations of the same platform that elicit different reactions from users. In short. users are offer a version A and a version B of a web page. which. therefore. are completely the same except for one or a few details. By monitoring the interactions on the two pages and. in particular. with what differentiates one from the other. very important data can be record that clearly says what the people who browse the page prefer.

Is your eCommerce not performing as you would like

Discover business data. common errors and best practices for online shops. How A/B Testing is us in practice email list  ab test To carry out an effective A/B test. you must first identify the target audience suitable for the project you want to optimize. which generally corresponds to the user base with characteristics that overlap with those of the buyer personas. This quality traffic is divid in two to offer version A of the web page to one group and version B to the other. Very often only one element is chang .

To clearly understand the preferences of those


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The importance So that there are no other variables capable of influencing user behavior . who visit the site. KPIs (Key Performance Indicators) are set and monitor on both pages. Indicators can be different. for example: Number of downloads of a material  Europe Email Click on a button or a specific link Permanence on the page Viewing time of a video Total receipt for an eCommerce purchase Bounce rate ruction CTR (click through rate) of an advertisement In practice we focus on the conversion rate of each page and determine which variable generat the best results.

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