Business growth is an ambitious and challenging goal: in the digital age, in fact, it can be very complex for companies to find the key to generating profits and standing out from competitors.
There are several tips that companies operating in the b2b sector can put into practice to obtain results in the short term. Discover them by reading today’s article.
Business Growth: When Is It an Achievable Goal?
Increased profitability and profits are achievable targets if the company is prepared for the challenges of the future . In the era of digital transformation, it is particularly complex to remain strong and competitive in the reference sectors. For this reason, it is necessary not to lose any best practices useful for business growth . Updating, using innovative technologies, integrating new strategies: everything can lead to generating revenue for the business.
Let’s delve deeper into the advice for b2b companies that want to achieve and maintain the goal of business growth.
New Call-to-action
Implementare una Revenue Generation System
Revenue control and management are fundamental for a company and should therefore require a dedicated strategy.
Revenue Generation System is a process aimed at generating revenue growth in a repeatable, predictable and scalable way. Generally speaking, marketing, sales and customer service should align on these objectives. The goal of a revenue generation strategy is to harmonize activities and find a common modus operandi that allows the clean, immediate and agile transmission of key information.
This aspect highlights the difficulty of many companies in strengthening the bond between different departments; it is very common, in fact, to think in watertight compartments and focus on one’s own activities , which are sometimes many and demanding. Changing approach is part of an innovative and forward-looking corporate culture: it is necessary to know how to create a common thread between the company’s pillars, so as not to miss important business opportunities.
In addition to adopting a revenue generation system, it is very important to rely on the right technologies . We will talk about this in the next paragraph.
Choosing the best automation platform
Business growth undoubtedly depends on the contribution of employees who, with ideas, intuitions and creativity, improve the company’s performance, allowing it to achieve important goals.
However, technology plays a key role : in the era of digitalization, the automation of some activities improves the management of activities by resources, thus increasing their quality and efficiency.
Choosing to rely on an automation tool allows you to have useful features to analyze and understand the performance of processes: everyone can benefit from it – marketing, sales and customer service.
Through a complete system, it is possible to maximize team performance. By automating certain operations, it is also possible to make them Chinese in Europe repeatable. Without having to wait for human intervention. For example, a CRM like HubSpot facilitates the sharing of blog articles and the scheduling of social posts. As well as the sending of DEMs and the creation of workflows. All this, always guaranteeing performance tracking and a timely analysis of all activities. The control over data offered by updated and complete systems like HubSpot is the basis of any concrete optimization – based on real information and not sensations – and the key to generating revenue.
The importance of differentiating yourself from competitors
Brand uniqueness is a key ingredient in business growth: without this element, in highly competitive markets, you are destined not to emerge and to lose position.
It is therefore essential to strengthen the elements that distinguish the company; a good starting point is to brainstorm on the characteristics of the brand, the values that distinguish the brand and how the communication strategy highlights these aspects. It is equally essential to ensure that all channels are consistent and aligned on.
Storytelling is no longer a choice
Storytelling means generating authentic stories about the company that are interesting to those who listen to them; the goal is to create a bond and a connection Afghanistan Phone Number List with the public, while also offering strategic and significant information. On the one hand, therefore, communication is enriched with a narrative that makes the brand feel close to prospects; on the other hand, useful and decisive information is provided to respond to a business challenge .
Give weight to KPIs
Defining measurable KPIs is essential, especially to determine the performance of some activities that are more complex to monitor. Sales results, for example, are easily measurable because they are based on concrete data:
turnover generated
number of new customers
closing rate
percentage of turnover compared to the target
To these, you can also add performance metrics that provide insights into sales performance, pipeline velocity and value, or average sales cycle length.
