We often witness customer service landing at the bottom of the operational strategy and investment funnel. It might have been the right approach decades ago, but not anymore. Whether you are a B2B or B2C business, customer service is paramount in today’s customer-centric world. Reports show 59% of consumers have higher expectations for customer service than they did just one year ago.
When it comes to success, support is equally essential as sales and marketing. Providing top-notch customer service helps grow your brand value and cultivates a long-term loyal customer base. Over time, customer support has emerged as a vital revenue driver, translating into increased sales and customer retention. once the customer decides to purchase your product, it extends way beyond that.
Multi-channel support
In today’s digitized world, with multiple channels at our disposal, it has never been easier for businesses to connect and communicate with their audience at different levels. According to Zendesk’s Customer Experience Trends Report 2021, 85% of organizations admitted to introducing changes to their support over the past year, as customers adopt new channels to interact with businesses. Therefore, companies need to evolve and align themselves with their customer preferences constantly.
So why limit yourself to the traditional ways of offering customer services? Why not expand the horizon and create a wholesome support experience across channels?
Besides good old phone and email support, start offering customer support through different channels and platforms such as live chat, Facebook Messenger, Twitter, and WhatsApp. This gives customers options to reach out on their preferred channel telegram data for assistance.
Global deliverability with regional capacity
What does this mean? In a global business model, it’s crucial you are present when your client needs you, irrespective of geography and time zones. A strong support team of highly knowledgeable professionals, based across significant target markets with cross-functionality, is the cornerstone for exceptional customer service.
“Delivering the right message through the right channel at the right time and to the right person,” is the mantra for optimal customer experience. Every client is free webinars and conferences on internet marketing december 2020 different and so are their issues and needs. Therefore, it’s important to achieve immense levels of accuracy and curate carefully considered responses, catering to their problems and alb directory keeping customers satisfied. So, invest in a robust support system, it’s long overdue.